6 Marketing Strategies To Influence Consumers & Boost Your Business Sales

To boost sales, you need to understand the purchase behavior of your customers so that you can design a well-versed marketing strategy. 

Some of them hop on the social networks to search for product reviews, while some believe in word-of-mouth recommendations. They even conduct online research on the product they want on google and other eCommerce stores.

To make these modern-day shoppers buy more from your brand, you need to have a well organized and planned marketing strategy.

This blog will help you strategize your plan to intensify your brand’s influence on the customers’ purchase decisions with a complete marketing strategy.

So, here are some tips to help you influence your customers to buy more from your brand.

6 Marketing Strategy Ideas To Boost Sales & Engagement

Display reviews along with the products

Reviews are the brands’ reputation management system, often called the brand’s image’s building blocks. 

Fact says product pages displaying customer reviews experience 3.5 times more conversions than the ones without it.

To boost your conversion rates, you should gather all the reviews from diverse sources and display them along with the products. These reviews are the social proof of the product’s quality and scalability.

Being a form of UGC, it is a highly reliable and authentic form of online content that impacts website visitors’ purchase decisions and influences them to shop the product.

Make your presence active.

Be it shoes or accessories, customers are the online explorers of every desired product and service and are actively connected to digital platforms.

As a brand, your marketing strategy should be to provide the customers with the option of live chat to get their doubts cleared easily about any product they want to shop for.

In such situations, it is vital to be active on all the platforms to deliver a quick response to the customers so that they do not have the time to consider other brands for the desired products.

These days, customers easily switch between brands if they are not satisfied with a particular brand’s response. To avoid this, try to showcase your active presence to the customers at all times.

Deliver the option of social shopping

Shop while you scroll! 

Sounds interesting, right?

To influence more customers, it’s time to make your social media a shopping venue for them. How? By incorporating the option of social shopping.

Social shopping allows customers to shop on social media without even leaving the app. This can be done by adding shoppable tags to the products along with product descriptions and specifications.

This way, brands can create Shoppable posts like Shoppable images and Shoppable videos, providing the customers with a streamlined shopping experience with a minified purchase journey.

This influences the customers as they can now shop without leaving their comfort zones and without any complex purchase barriers.

Offer attractive discounts and coupons.

“Buy 1, get two free!” or “Buy two and get 70% off” or “Super sale starts tomorrow.”

Do these above offers excites you? I guess, yes.

Such marketing strategies drive the customers towards the product page in just one go. These offers to act as powerful influencers to make the customers shop the product.

If your brand offers more attractive and exciting discounts frequently, customers would love to get their desires fulfilled by shopping at your online store rather than searching for it on multiple sites.

Make realistic promises

 “Promises are meant to be fulfilled,” but only a few brands can understand the importance of the made promises. 

To leave a positive impact on the customers and make them invest in your brand, you should keep up to your promises.

For example, if your online store promises to deliver the product in a single day, try to make it possible. This increases your brand loyalty and builds a stronger relationship with your customers.

With this marketing strategy, you can accelerate customer’s purchase actions and generate more leads for the brand and its products.

Provide excellent customer service

Give your customers the best online shopping experience and a smooth shopping experience every time they land on your website or eCommerce store.

Brands need to make their customers feel special and welcomed. This intensifies the shopping mood of the customers and provokes them to invest in a brand.

Having a robust customer system is essential for the marketing plan to influence the customers to shop from your brand. Experience is known as the major driver of consumer decision making so it is essential to make the customer experience delightful and satisfactory. 

Conclusion

All the above-discussed marketing strategies lead to trust-building and brand loyalty, which will drive the customers towards your brand again.

Understanding your customer’s shopping behavior will help you build a better relationship with your customers and drive more conversions. These all marketing strategies are a mix of offline and online channels dedicated to consumers that a business can leverage to boost success. 

Therefore, adopting this marketing strategy will boost your sales by influencing the customers to shop from your brand.