Bad Examples Of Packaging Design That Affect Business

When it comes to product packaging, consumers are always attracted to innovative designs. Perfect packaging is one that protects the items, promotes your brand and proves functional to use. It should be creatively designed by using good quality material to grasp the customers’ attention. However, among hundreds of good packaging designs, sometimes the customers have to experience bad ones. A bad packaging design adversely affects your business and destroys your brand image. It wastes your time, money and efforts. Here we are going to analyze some of the bad examples of packaging design. Avoiding these blunders can save your brand from disappointing the customers.

·        Excessive Packaging:

Designing your retail boxes by using excessive packaging annoys everyone. Customers always respond negatively to waste. Moreover, with the awareness about environmental sustainability, the consumers have become highly concerned. They want their products to be delivered in perfect-sized custom retail boxes. Excessive packaging not only affects the customers, but the retailers do not like to give up large shelf space and the company never wants to lose money on excessive material. The wholesale product packaging designed by Calavo for avocado halves is designed by using excessive packaging which irritates everyone.

·      Blurry Images:

Sierra Mist’s rebranding efforts included a blurring effect. This ended in making everything difficult to look. It was a much bigger problem than one can imagine. According to a study conducted by The Benchmarking Co. on product packaging boxes of cosmetics, 83% of customers said that the name of the product should be clear and comprehensive enough to read.

·      Inconsistency:

Consistency plays an important role in creating a strong brand image. It also helps your brand to gain hundreds of loyal customers. But if your product boxes packaging is inconsistent and does not match with your brand vision, it may leave the customers confused. One of the bad examples of packaging design is Tropicana. It is a big brand. But in efforts to create more “down to earth” packaging, it ended up creating low-quality printed custom boxes, which look similar to a generic store brand. This change produced inconsistency and left the customers puzzled. As a result, the sales were badly affected.

·      Difficult to Open:

If your retail wholesale packaging is difficult to open, the customers will switch to competitors’ product next time. A packaging taking too much time or a tool to open creates “wrap rage”. This spoils your brand image and results in customers being frustrated. Therefore, the packaging wholesalers should work on creating functional and easy to use packages to retain customers for long.

·      Outdated Design:

The packaging industry is full of innovations. The brands which fail to design their custom product packaging boxes exceptionally remain far behind in the race. Vintage packaging is a rising trend, but there is much difference between vintage design and a plain old one. Let us take the example of retail packaging for the Bio-Oil brand. The manufacturers have tried to create a vintage design for its skincare products but ended up in creating an outdated packaging. It is not as simple as to get cardboard boxes and design them in any way. Rather, the professionals have to work on different elements collectively to create a good appeal. An outdated packaging design can make your brand insignificant. It starts to lose attraction among the customers. Therefore, to stand up the competition it is important to keep pace with rising trends while designing boxes for product packaging.

·        No Unique Traits:

The packaging market is becoming oversaturated. In this tough competition, it is necessary to design your packaging in a way that stands out from the rest. If the branding look of your product packaging boxes wholesale looks similar to the competition, you are missing an opportunity to win the heart of customers. Introduce some unique traits to make your brand more recognizable. Let us consider the example of this round box packaging for biscuits. The packaging is free from any unique trait, which may stand it above the competition.  

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·      Typos and Misspellings:

Typography is an essential element to consider while designing your beautiful packaging boxes. If your fonts are unclear or illegible, the customer will switch to another option. Similarly, if it goes any spelling mistake, it can harm you more than your expectations. Nothing can break down your brand’s reputation more than a simple misspelling. It affects your business badly by creating a long-term impact.