Common Web Design Mistakes That Could Negatively Impact UX

Consider both when building or redesigning your e-commerce site. The following lists the most common web design mistakes, and you can check where your site stands or if you have committed, or are committing these mistakes:

1. Cluttered design.

A cluttered web design speaks for itself—clutter! A Cluttered design not only overwhelms the customer or visitor but also distracts them from your site’s products or services. In turn, this causes missed points of a site’s navigation and of course high bounce rates. To avoid this, only highlight important navigation points, images, value-added content and propositions by keeping websites uncluttered and utilising negative space.   So a good and unique graphic design for a website, stands you out from design clutter.

2. Missing search bar.

Most of the time, many users are in a hurry and will only use your site’s search bar and look for the particular item or service they want. So, you need to provide them with a search bar and ensure that it is easily visible. Then, make sure that the search bar comes with smart search capabilities so that when users look for information, it will be easy. This is especially handy when users are not using exact words on your site or are searching for nonprioritised content.

3. Non-intuitive historical navigation cues.

Although innovative web design is exciting at times, non-intuitive navigation can negatively impact user experience. Make sure your site provides the user visible past navigation by using cues or by changing links that have been opened. This minimises user frustration, and thus, they will more likely revisit the site.

4. Excessive text.

It’s a face-paced world, and users do not have to time to read lengthy, flowery, texts on your websites, nor do they have the patience. Your site’s users want clear and concise data for easy usability and quick impressions, regardless of the device they’re using, be it mobile or desktop. So provide simple yet enjoyable on-point texts that are arranged according to the user need.

5. Centred text.

Yes, centred text may be good to look at in wedding invitations, but not much in websites. Centred text is difficult to read because users tend to lose track of the next line. To avoid this, make use of a grid system for both images and content. For content within the grid, content can be placed left-paced or right-paced depending on readability.

6. Hard to read or faint font.

Users will abandon your website at the instance that they’re struggling reading your site’s content or navigation. Use easy-to-read and bold fonts, sparingly. Make sure to vary font size based on priority. Layout the message draw attention to the site’s important points.

7. Content in PDF format.

Forget about PDF-format content because they are difficult to read, disrupts user’s reading flow, and are time-consuming in terms of download. Use actual web pages for your content.

8. Poor CTA.

High-quality CTAs create a positive impact on users and helps increase conversion rates. Also, keep CTAs at a minimum as it can be irritating to users. Most importantly, CTAs should be clear, utilise bold font and colours, above the fold and include a border.

9. Poorly designed, broken or missing forms and contact information.

The inability of getting relatively simple function, such as a well-designed and functional form and contact information, right lowers the user’s trust in your business or company. So, make sure your contact information is visible on all of your site’s web pages. And forms should be intuitive and relatively simple, encouraging user completion.

10. Not mobile-friendly.

Currently, many e-commerce sites are creating web designs that are mobile-friendly since users are likely to show interests in sites that can be accessed on just about any device. Also, more and more users prefer mobile devices over desktop ones since it is handier when they are on the move. So, make sure that links and buttons are well-designed with finger size and spacing in mind. Improve UX on mobile devices by utilising features such as cards-style graphic design and sticky navigation. Always consider how your pages will be rendered on a mobile device.

11. Slow-loading time.

Impatient users easily abandon slow-loading sites. Invest in making your site fast and functional because a fast-loading site will not only help increase search engine rankings but also generate more visitors and conversions. High-quality user experience need not get complicated. You only need to test out your web design London site to make sure you have as much as possible avoided some of the most common mistakes mentioned above