If you are looking for the printing company or the electronic store how will you find it back in the 80s days people used to look in yellow pages but this is the 21st century and people are not using yellow pages Instead they are using the internet to look for local results. The first thing you need to do before doing local SEO is to make sure your site is mobile optimized because According to the statistics, 63.4% of the internet users use mobiles.
Here are some points are taken from legit infographics to make you understand the importance of local SEO.
- So whenever you look for a company online you find local results at the top it’s because Google pack-3 appears in 93% of local search results.
- 80% of users look for a local business using their smartphones at least once a week and more than 58% of users search at least daily.
- 46% of Google searches are local
- Almost 76% of searches will result in a phone call that may convert the lead into a customer
- Almost 71% of people confirm the physical location on the internet of the business before paying the visit
- Almost 78% of local searches resulted in offline shopping
- 50% of users looking for information online are looking for physical business information like an address.
How to do local SEO
- Create a Contact Page with details like phone number, address, name, and email.
- Add your business in Google my business and include your phone number, map address, and name. After doing that ask your customers to write positive reviews.
- List your business in local listing sites like sulekha, just dial, yelp etc.
- Create social media profiles on sites like facebook, twitter, and LinkedIn to generate leads and build brand awareness.
- Build Links through related communities, for instance, a travel agency building ties with a hotel this benefits both of them.
- Build Citations (citations means mentioning your brand in different websites but not your website) Even though we do not get backlink citations are important to make your business known.
- Ask local blog owners to mention your business website since you are targeting a local business this may make a good impact since the blog traffic comes from the locals.
- Local Directories are SEO friendly and can be very useful in generating traffic you can target state, city, and district making consumers to discover your business.
- Understands your audience as well as your competitors. Monitor the changes in competitors site and don’t forget to check their backlinks
- Write a blog on your website with insightful content this can drive tons of traffic to your site because the content is always the King.
Author Bio
Rajesh Ch working in the digital marketing field at Ooi solutions a Malaysia based it Solutions Company. He also runs a Korean drama reviews blog