How to design engaging push notifications for your news app

The popularity of news apps has been on a steady rise since few years. It has become a great alternative to other forms of information and entertainment.

With the advent of app builders like AppMySite, converting WordPress website to a mobile app has become easier. For this reason, many website owners have built news apps to expand their territory.

Suggested Read: Best practices for creating engaging News Mobile App – A complete guide

However, due to the increase in the number of news apps, the competition is also increasing. Therefore, you must use push notifications to keep your users engaged.

Read further and find out how you can accomplish the same!

Smart strategies that promote traffic and growth

News apps can, and must, send out push notifications regularly and frequently. This serves the very purpose of the app.

You can follow the tricks listed below and make a huge progress:

#1- News is all about immediacy:

There is cut-throat competition in the news world that centres around the core factor of broadcasting an information first. Hence, you must ensure timely delivery of content.

Use phrases like, “Breaking”, “Watch…live”, “Exclusive” etc., to make the information seem as real-time as possible. Keep the users feed updated automatically.

Example: A live match happening in the real-time.

#2- Create a sense of urgency:

Make people feel that certain information is very significant, and they must not miss out on it. Create a sense of urgency with your tone and delivery style.

Start the push notification message with phrases like, “Do not miss”, “Live and exclusive”, “Happening now”, “Be the first to watch”, to make people take spontaneous action.

Example: Reports of fluctuations in the trade market.

#3- Inspire action with click bait:

Although there is enough debate about ethics when it comes to click bait, digital media still gives you much liberty. Use it smartly and customize the content such that it becomes click-baity.

You can get hyperbolic if it does not lead to misinformation. However, fathom your target audience and study their psyche before sending such messages.

Example: A crime report or tabloid news that is scandalous.

#4- Keep the tone conversational:

Many news apps ditch the conventional hard-news format and take a conversational tone. You can also experiment with the content and break the monotony.

Do not always think like a news presenter. Instead of using article headlines as the message body every time, you can begin with a friendly salutation or creative head-start for the day.

Example: Entertainment, off-beat features and weather reports.

#5- Personalize the content:

Personalized push notifications get more attention than the regular ones. Therefore, you can track your users’ activity, usage pattern, location etc., and send updates accordingly.

You can also ask for their inputs and feedbacks in some push notifications. Let them tell you how they want their information to be served and comply as far as possible.

Example: If your users are travelling, give them updates about their destination.

Make the most of the flourishing industry!

Evidently, the app industry is constantly evolving. People are regularly searching for content and information online and the eco-system is also quite growth friendly.

Even in the news industry, a variety of apps are being made and published each day. Moreover, most of them are getting good engagements and earning huge revenue.

Suggested Read: Explore the salient features of a successful sports news mobile app

Therefore, you must tap into the market without much ado, and make the most of it. Sign up for AppMySite mobile app builder and create an engaging news app now. If you already have an app, then endorse it well and use the power of push notifications to make it more popular. Go ahead!