How to Figure Out Your Target Audience for Your Mobile App

The global mobile app market is worth billions of dollars! So, if you are planning to launch a mobile app, you are going to become a part of this high-budget market. Over 2 million apps have been created for iOS and Android. This means that you will be launching an app from the niches, which already exist. This is stating the obvious that you will have to offer uniqueness and value to be recognized among the hoard of similar apps.

Take the instance of any product. Why would you go for Spectrum 110 cable box when there are already tons of similar flashy-looking cable boxes by every vendor? The answer is simple. It has to be different from the rest and offer more value. Moreover, you will have to make a serious effort to identify your target audience and make your app accessible to them. Doing both the aforementioned tasks are not easy but they are essential if you want to have a successful mobile app.

Tips to Identify the Right Target Audience for Your Mobile App

• Consider Hiring a Marketing Agency.
• Understand the Behavior, Demography, and Audience Lifestyle.
• Conduct Surveys.
• Take Advantage of Google Analytics.
• Monitoring Your Social Activity.
• Leverage Facebook and Twitter Insights to Identify Your Target Audience.

Consider Hiring a Marketing Agency

Google is your savior! You can easily Google a number of offshore and local marketing agencies, which offer effective marketing services. All you have to do is to contact them, enlighten them about the niche and type of the mobile app that you have, and pay their charges.

For big corporate offices, their charges are affordable. But for small businesses and startups, you may find the price tags too costly. However, their services are effective and you will not regret investing with them.

Understand the Behavior, Demography, and Audience Lifestyle

Winning your audience is the key to launching and owning a successful mobile app. Therefore, for the best output of all your efforts, you will have to invest time and effort to understand the lifestyles, demographics, and behaviors of your audience.  

Try identifying the age, gender, culture, and location of your clients. For certain niches, such as restaurants or travel apps, this becomes even more imperative.

Conduct Surveys

Generally, in surveys, you go to your audience directly and get to know about their preferences. But surveys have become more diverse and dynamic now and there are other ways to conduct them too. For instance, you can combine that landing page with Facebook advertising.

By doing so, you will develop different pages for various types of target audiences and then connect them to a landing page. That landing page is supposed to contain all the details of your services and products. It also has to have a purchase and sign-up buttons along with some images. This will help you figure which audience group clicks more on those buttons.

Another kind of survey is to combine the survey and the interactive prototype. This will help you create an interactive app prototype to draw traffic. It will also help you identify the likes and dislikes of your users.

Furthermore, you can combine mobile MVP with the users’ actual feedback. This procedure particularly benefits when you have managed to gather a lot of info about your prospective customers. by developing an app MVP with only a few handy features, you can collect useful feedback from communities and groups.

Lastly, submitting your app to various review groups will also help.

Take Advantage of Google Analytics

Do you know that Google Analytics offers a ton of data to enlighten you about your audience? The trick is to know how to find it. Moreover, you can develop a handy dashboard to get helpful stats and add to your Google Analytics account conveniently and instantly.

Monitoring Social Activity

You need to keep an eye on the social networks to see where your readers share your content. This can tell you a lot about their interests and what they want to hear/read more. You will witness a variety of topics and tones covered on each network.

These clues and hints are simple. But they help you with who you are writing for. In addition, it will help you identify your target audience. A straightforward approach would be monitoring your social accounts on a daily basis and noticing who is interacting with your account.

Also, pay attention to their bios. This will enlighten you whether you are reaching the right audience.

Leverage Facebook and Twitter Insights to Identify Your Target Audience

Social networking forums such as Facebook and Twitter provide Page owners with a useful and powerful set of analytics and insights. You can easily determine the demographic of the most active users that you have. this will help you determine the common topics.

Moreover, Twitter offers an excellent dashboard for followers to access for those who sign up for the Twitter Ads account. For instance, if some users are searching Time Warner Cable Waco channels, you can find them out with an Ads account on Twitter.