In this pandemic, when all businesses were down, at that time Utility Umbrella launched new services. We knew that pushing a big market campaign might not work. Besides that, many large companies postponed their product launches and other campaigns.
But not Utility Umbrella.
As the name suggests, we protected all mid and small size businesses like an umbrella.
Utility Umbrella is a London based multifunctional service provider. We offer the latest technology to get your business running flawlessly.
We evolved our strategy when COVID-19 pandemic evolved.
We started to focus more on digital marketing than traditional offline strategies.
Our marketing team cooperated with the sales team to begin our marketing process.
The very first step we worked day and night to create all supporting materials and contents to promote our product’s key purposes and user benefits.
Then, we focused on the execution. Our commercial, marketing and sales teams played a huge role to communicate with potential clients and partners. We mainly focused on online sales during the lockdown.
We created and promoted engaging presentations and videos to sell our services. We updated our website and added nice Call to Action to capture leads. Besides that, we promoted the “Break the Lockdown” offer to help small and mid-size businesses.
Now we are focusing on all types of inbound and outbound marketing. Our marketing department has started the A/B testing and other direct consumer marketing like social media poles, videos, PPC and retargeting ads.
Moreover, we are also making sure that our offers are relevant and COVID-proof.
We are trying hard to launch new and attractive offers for our new clients. On the other hand, we are focusing on customer satisfaction because this is our strength.
We believe that the post-pandemic situation will be a good time to launch new offers and services because most of the business will run remotely. This will open up new opportunities for B2B fintechs to be more creative and productive.
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