Categories: Social Media Marketing

Instagram’s video length limit – A brief overview

Instagram is currently the most popular social networking app in the world. It is a great way to share pictures and short videos from a smartphone.

To set up an Instagram account, users simply need to download the app, set the account up and start posting videos directly to their profiles.

Once users have created their Instagram profiles, they can find their social connections following them and they can follow their social connections as well.

Users can get their Instagram accounts linked to their Facebook accounts (as Facebook owns it) or use their email address for that.

All the followers will see the videos in their Instagram feeds. The app is available on both iOS and Android platforms.

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Instagram video length limit – an introduction

We will now get to know a bit about the Instagram video limit. It is different from Facebook because the video on Instagram (also abbreviated as IG) is shorter than that of Facebook.

The length of videos users try to upload on Instagram has different requirements based on the specific types of videos users are uploading.

Among them are IGTV videos, story videos, feed videos and live videos on Instagram as well.

Instagram video types and length

The following are different kinds of videos users upload on Instagram as well as their lengths:

IGTV Clips – They are restricted to approximately an hour (60 minutes). However, for regular account holders of Instagram, their length lasts from 15 seconds to 10 minutes. IGTV video files have a minimum aspect ratio of 4:5 and a maximum size limit of 5.4 GB. They can be uploaded from either a Personal Computer (PC) or a Mac in mp4 format.
Instagram Stories – These videos are limited to 15 seconds. Though users can also create multiple video clips that can either shared individually or be shared as combined stories longer than 15 seconds.
Instagram Feed videos – These videos range from a minimum of 3 seconds to a maximum of a minute (60 seconds to be exact).
Instagram Live broadcast videos – These videos resemble Facebook live videos in quite some aspects. They have a maximum duration of 60 minutes.

The video file format best suited for Instagram is mp4. Its specifications are as under:

A bit rate of 3500 kbps.
AAC Audio quality.
A maximum length of 60 seconds.
A-frame rate of 30 fps.
H.264 codec.
920 pixels tall.
1080 pixels wide.

As observed, Instagram video time limits differ as per the type of video uploaded.

Users who love live video sessions will love Instagram’s live broadcasts as they have a talk time of one hour.

However, the normal video limit on IG does not exceed the one-hour limit.

Users of IG must know that these video limits are not implemented randomly.

These limits are added in a proper manner and are well customized so they can be an instant hit with IG’s audience.

If users want to post videos quickly on IG, they should try the Instagram feed video option.

They can also share them in either portrait style or square videos in their respective feeds. There is also a 60-second length limit.

Muhammad.osama

I’m Muhammad Osama qualified professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.