Today, when you search for ‘Ludo’ on Google, the first two results point to the Android and the iOS App Store. Wikipedia, which is supposed to be the first result, has lost its position. This alone is a resounding testimony to the growing popularity of this game. It not only presents an amazing platform for engagement and entertainment for users but also doubles up as a lucrative business opportunity for entrepreneurs who would like to capitalize on the popularity of this game.
A brief history
Ludo might have found a resurgence in its popularity because of the lockdown and the imposed quarantine. However, Ludo is a lot older than what people imagine it to be! It originated in the 15th century in the Indian subcontinent, and it was known by the name Pachisi. Similar games have been played in Germany in the beginning of the previous century as well. Ludo, as we know today, is a lot simpler than its forefathers! One of the factors that contribute to its popularity is its simplicity and its straightforward gameplay.
A few good numbers
No! You are not talking about the number that appears because of the ruling of the dice. We are referring to the growing popularity of Ludo as a game, especially in the Indian subcontinent. it is slowly gaining popularity in Europe and the Americas as well.
Ludo King, one of the most popular Ludo game applications in India, has clocked a user base growth from 15 million before the lockdown to 50 million after the lockdown. In addition to its simplicity, Ludo also capitalizes on the value of nostalgia that this game holds. The average Time spent on Ludo increased from 32 minutes to 49 minutes and is close to hitting the 60 – minute mark. There are a considerable bunch of users who spend about 4 to 5 hours daily on this game.
The growth can be attributed to the general growth of gaming because of the lockdown and the imposed quarantine. There has been a 3X increase in traffic at engagement ever since the third weekend of March 2020. Some leading nationwide brands like Paytm have introduced their own gaming platforms. These platforms have witnessed between 30 and 45 minutes of engagement every day, and over a period between mid-March and April, about 75,000 users had been added to their portfolio of users.
There are a lot of games that have been responsible for this skyrocketing of favorable statistics. Most of the growth can be attributed to games like Rummy and Ludo. Without question, the 18-25 age group, and especially males have contributed to a major chunk of the gamer-demographics. Interestingly, there is also a steady increase in the user base is between 25 and 35. Ludo, owing to its universal acceptance, has also had the female population engaging with the game.
The variety
Ludo might, on the surface, seem monotonous. However, there are quite a lot of different games even within the monotonous gameplay that can be conceptualized, much to the delight of the players.
In the computer mode, you can play against the computer, and it would serve as a proving ground to hold your gaming skills.
You can also play in local mode when you can play with another user using the same device. It is quite similar to the good old days of gaming when you would have one computer and compete against each other.
The multiplier worldwide mode enables you to play with any player from any part of the world!
The multiplayer private mode helps you select the players with whom you would like to play. You can choose your opponent within your circle of friends or your family.
The features of the app
Any Ludo game development company has to ensure that a few features have to be kept in place, so the game can be played without any hassle.
In addition, you can also incorporate advanced features that will make your Ludo Game app holistic.
The stages
The development of a Ludo gaming application involves multiple stages.
Choosing your game development company?
Given the statistics and the relative ease in developing the game, it is quite possible that, as an aspiring entrepreneur, you would want to partner with a Ludo game development company. However, there are a few aspects that need to be taken into consideration before you choose your development partner.
Instead of developing the game from scratch, you could possibly consider customizing white label clones of the Ludo game. Ludo game development companies that specialize in white label clones will take care not only to build the game but also to customize it according to your requirements. All you need to do is get in touch with them and let us know of your idea, and a very short time, your idea is bound to take shape and make profits!
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