The Rise and Demise of Gold

The Jewellery Market in Pakistan is improving every day owing to the newest e-commerce flow of online Jewellery buying. While most Online sales in Pakistan comprise of Artificial Jewellery, the buying of Gold and Diamond Jewellery in Pakistan still seems to remain an in-store experience as people are still septic on purchasing expensive items online. Despite the fact that almost all sales of Diamond Jewellery are in-store, most Jewellers in Pakistan do have an online presence because the modern consumer needs multiple touch points before making a purchase.

 Buying Gold Jewellery for weddings or for special occasions has a symbolic importance deeply rooted in the core of our rich Pakistani tradition and culture. Gold Jewellery such as gold bracelets or gold necklaces for women are passed down to newer generations of ones family as family inheritances and cherished pieces of sentimental value. Although it remains a luxury good, which to date is treasured and revered during Pakistani marriages and traditional festivities; gold Jewellery is most definitely losing its appeal as an essential ornament for Pakistani weddings.

There have been recent alterations in the market due to rising rates of Gold; such changes are making Gold Jewellery to lose its glister in Pakistan. There’s an even evolution of customers slowly drifting away from Gold Jewellery and opting for fashionable Diamond Jewellery as the price difference at this point is very minimum one might even say pocket change and when you are spending that much money on something spending a little more for something more premium doesn’t hurt. While Gold Jewellery seems to be saved for marriage celebrations, Diamond Jewellery is well-suited for all occasions. Diamond Jewellery has swiftly grown exponentially in these past few years and is one of the main causes for the Gold Jewellery market to deteriorate. Others are moving towards the silver market as it is an affordable yet luxurious material from which high-quality jewellery can be made from silver locket price in Pakistan is a great example to compare gold and silver pricing.

Diamond Jewellery is enjoying a surprising recognition and solid buyer reception in the Jewellery sector of Pakistan. Given the shift in global Jewellery trends, there are many factors affecting the growth of Diamond Jewellery in Pakistan. Pakistanis are not known to be frivolous with their hard-earned money, always preferring to invest it rather than spend it senselessly. Investing in Diamond Jewellery is the perfect solution and a wise choice for Pakistanis. Diamond prices have shifted and increased greatly over the years. What eventually makes a good investment is the fact that Diamonds are very rare. Taking advantage of the rarity and flawlessness of a perfectly cut and colourless large Diamond will always stay in demand and fetch a higher price in the market. The high demand and limited supply of Diamonds results in an increased value and price over time. Purchasing a Diamond is definitely a sound investment.

Kings, Queens and Nobility have used Diamond Jewellery for several years, reflecting their majestic nature. Diamonds have long held prominence as a status symbol and a pretentious reminder to the world of an individual’s prestige and wealth.

 Jewellery fads often start with what’s coming down the fashion runway each season and year. The popularity of Diamond Jewellery aside from being a safe investment is also because of the newest trends and famous celebrities flaunting their branded Diamond Jewellery on social media platforms. Fine Diamond Jewellery is more integrated today in our societies than ever before with an increasing number of celebrities choosing Platinum and Diamond Rings as their Engagement Ring. Younger generation’s favours modern designs and they prefer the more delicate looking rose gold or the sparkling white gold instead of the traditional yellow gold

 No matter how big the Diamond Jewellery Industry becomes over the next few years in Pakistan, it seems that the significance and ethnic meaning of Gold Jewellery will hold its ground. It is very deeply rooted in our existence. Our love and affection with gold jewellery, in general, dates back hundreds of years ago our ancestors who found these precious metals were astonished by them and it picked their interests and now about hundreds of years later we all are still enticed by the Glister that gold contains.