Digital Marketing

This Is How Google Identifies Low Traffic Web Pages

As the SEO service provider in the UK, we strive to provide the best advice, the best contents and the best value. While these are significant parts of SEO, it is also important for us to let you know about the negative signs that Google is searching.

Do you want to avoid these following mistakes? Contact us to choose the suitable SEO packages in London.

Negative Signs and Their Impacts on Google Ranking

Segment 7 of Google’s Search Quality Guidelines cite some points regarding this.

Internal Links

Google has many low-quality rules that influence our search ranking. Back in 2012, Google determined that any website that practices excessive internal link building, especially in sidebars and footers, can be marked as a low-quality website.  

Bounce Rate and Exit Rate

It would be best if you focused on the bounce rate and exit rate of your website. If the overall bounce rate and exit rate of your website are more than your competitors’ website, then your website will be considered as low-quality websites.

To maintain good rates, you need to pay monthly for SEO. Contact us to hire our SEO experts in London.

Google Core Updates

Google updates its algorithm frequently. Our experts always find and implement the latest updates. Back in 2015, Google released a Phantom update, which hit many websites and downed their rankings.   

The recent SERP update changed the dimension of SEO. Now, you must work on the SEO segment of your website. You need to build trust, authority in your industry. 

So, set any of the Utility Umbrella SEO packages in London to work on SERP.

Monetization of Content

Google believes a website page to be misleading in nature if it is intended to deceive clients, web search tools, or both. If you add too many affiliate links and ads on the same page, then Google finds the signal as low-quality web pages and thus down the ranking.

There are some rules to set ads and affiliate links; you can contact our SEO experts to know more about this.

User Response

Google wants the centre of attraction to be the high-quality content of your pages. Anything other than that would be a sign of low-quality pages. You have to cater to the right taste for your audience.

Some websites blend the affiliate links, ads and content really well so that it gains the authority and users click on these. In Google’s point of view, this is not good, and it may down your search ranking positions.

Outbound Links

You may have heard about the black hat SEO. To gain the authority, you should get backlinks from trusted websites of your industry, anything other than that can be the reason for your downranking. Other than this, news websites, organizational sites are treated as high quality and trusted sites.  

Choose the Best SEO Provider in the UK

Many things can be said about this. SEO is a long-term game, and you need to pay monthly for this. The main part is content and how do you answer the queries of your audience.

Utility Umbrella, the leading SEO service provider in the UK, offers Social Media Management, SEO and content writing services. Do you want to promote your brand? We offer the all in one SEO solution for your business. If you have any query, do not hesitate to call us at 0 800 0062041.

Select the best SEO packages in London.

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