You have just produced a 360° video (with or without Cinema8). Now you have to distribute it to maximize the visibility of your creation. The ideal is always to have a VR (virtual reality) headset to fully experience this immersive experience. However, to make your content accessible to as many people as possible, you can also distribute it on the web, and even for free.
In this article, we will give you a list of possible hosting to broadcast your 360° interaction video. You will of course need to have prepared the final file and with the best possible resolution. If you worked with a production agency (like Cinema8), you should have the right file in the right format right away.
On the internet, you will find different platforms where to host your 360° project. Here are our 3 recommendations:
YouTube is the most famous and viewed platform for free interaction video streaming. It adapts to all formats (square / landscape / vertical, etc.) but also to new formats that are emerging on the market, such as 360°.
To put content of this type on YouTube, it’s as simple as broadcasting a classic video:
All you have to do is upload the file to YouTube, which will automatically recognize the correct format. Then, all you have to do is follow the recommendations to optimize its referencing: title, thumbnail, description… You can find all our recommendations in our [WHITE PAPER]: “How to properly publish your video on YouTube?” “.
The main advantage of YouTube for 360° is that you can stream very high quality files. The platform accepts a file size of up to 128 GB. You can thus broadcast your projects in 5k and even in 8k depending on the quality of your capture… and all that for free (in exchange for advertising to your audience). You will also benefit from the traffic of this platform, which is the 2nd most visited site in the world.
On the other hand, the main disadvantage of You Tube remains the fact that it is becoming more and more difficult to highlight its production among the 400 hours of interaction video s which is put online every minute. This is why it is essential to take care of the VSEO “interaction video search engine optimization” of your content, to maximize your chances of appearing in the top of YouTube search results. In addition, a well-optimized video on YouTube will stand out more easily on Google, since the SEO rules between these two search engines are similar. You have everything to gain!
Despite its aging image, Facebook remains the social network with the largest number of users. Facebook has the largest audience (2.07 billion monthly users) of any social platform. Putting your 360° creation on Facebook is the guarantee of reaching your community. You will have an easier time interacting with her on this social network rather than on YouTube, where relationships are complicated (but not impossible) to weave, when you are a company.
A study by Story up VR shows that 360° interaction video on Facebook generates nearly 29% more views compared to traditional video. It also doubles the number of people watching the full content. It is indeed a format that differs from those usually seen on the social network. In addition, the experience that allows the 360 ° (change the different angles of view at will) is quite innovative. Users are captivated by this new viewing mode and therefore kept in suspense until the end of the content.
However, Facebook has two main limitations:
The maximum file size supported by the platform is 1.75 GB. You cannot therefore import a 4K video.
The maximum video length is 40 minutes. However, this leaves you enough time to present your company in 360°, show a property or present a training course.
Then, it’s the same operation as for publishing a classic interaction video. Here is a tutorial that explains the whole procedure in detail here.
In summary, here is what you need to do:
Click on “photo/ video” when writing a new post to import your 360° project;
Select your creation;
Configure and optimize your post: texts, tags, customize the thumbnail, integrate subtitles…
According to Vimeo, the community gathers more than 240 million people and fans per month. This platform is undoubtedly the best player to broadcast a 360° project, provided you subscribe to a paid account unlike free platforms such as Facebook and YouTube.
With a free account, you can upload a file of 500 MB maximum, which is quite limited for 360° video.
On the other hand, with a paid account, you have no limit and can share excellent quality content with your audience, with a resolution of up to 8K!
To find out how to broadcast your 360° interaction video on the Vimeo host, find all the recommendations issued by the platform here. After respecting the required parameters (type of projection, type of source, image and audio formats), you can modify the parameters of your projects: add subtitles or customize the thumbnail for example.
As you will have understood, the major disadvantage of Vimeo is to take out a paid subscription to benefit from all these functionalities. If your company, association or community produces very little audiovisual content, this solution will not be the most suitable for your situation.
You have been able to discover in this article what are the best possibilities to broadcast an online video on the web. Of course, this is a non-exhaustive list. In addition, 360° interaction video is becoming popular and we suspect that other platforms will be able to broadcast this new audiovisual format.
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