4 Types of Business Automation Software that Work!

Business owners should always be looking out for practical tools that can help them cut costs, save time and improve employee productivity. With the innovative automated tools currently available, businesses can accomplish all of this with one fell swoop. 

Whether you’re interested in cutting down data collection and reporting times, or you’ve heard about how automated lead generation can boost revenue, there’s probably a helpful way for you to incorporate some type of automated tool into your processes. Let’s take a look at some of the most compelling automated software offerings and explore how they can help improve your business operations and empower your business’s growth!

1. Lead Generation Software

With the potential for automated messages and lead qualification capabilities, automated tools lend themselves to some lucrative lead generation strategies, so that you can grow your return on investment and convert leads while you sleep.

Automated lead qualification allows users to specify certain criteria for their leads so that they can save some of the time it takes to vet appropriate leads and focus on converting the big fish. Using this type of software helps ensure the quality of leads while providing the necessary information you need to document your relationships with these potential customers.

2. Data Reporting and Analysis

Not only can automated data tools help store important lead information, but it can also help you manage your internal data and improve the accuracy of your reporting. There is plenty of automation software for professionals to choose from that can help them organize their data collection and streamline their data management processes. 

Whether you’re collecting large amounts of client data in a customer relationship management (CRM) platform or you’re reporting internal tax information, automation software can make a huge impact on the accuracy and efficiency of your reporting process. 

One of the key benefits of automated data management is that it prevents the possibility of human error during collection reporting. When employees are updating spreadsheets and management hubs with large amounts of detailed information, there’s a chance that they might misplace a name, number, or other crucial pieces of information. 

Automated data management tools nip this in the bud by automatically collecting important information and filling inputs with your designated details. Businesses can save huge amounts of employee time and headache by implementing data software with these types of automated capabilities.

3. Marketing Automation Software

Another form of software that is highly useful in business processes is marketing automation software. Often times, manual marketing efforts can be time-consuming and costly. A great way to cut down on this is to use marketing automation software to help with your efforts.

Marketing automation software can be used in a variety of ways. First, marketing automation software like Mailchimp can be used to help automate some of your manual emailing output. Applications like this make it easy for you to send a big batch of emails in no time. Simply load in an excel sheet with the appropriate fields and the application will automatically generate a personalized email to each email address.

Another way marketing automation software can be of use is by automating your social media efforts. Software such as Hootsuite can be a great way to schedule out your social posts in order for you to have a consistent schedule without having to personally take the time to post. Additionally, this kind of application can be great for telling you the best time of day to post and what relevant hashtags can be used to reach a wider audience.

You can also use all-in-one marketing automation software such as Salesforce Marketing Cloud if you like to keep all of your marketing data in one place. This way you can see your marketing campaigns from a bird’s eye view and can better track your efforts.

4. Hiring Software

Hiring can be a slow and expensive process, especially if you make the wrong hire. A great way to cut down on the time and human error of the hiring process is to automate some of the processes. 

A quick and easy way for businesses to cut down on some manual hiring efforts is to use online job boards to ask qualifying questions in the application in order to weed out less desirable candidates. For example, on LinkedIn, any company can post a job listing. To narrow down the candidate pool further before manually going through a list of resumes, companies can add qualifying questions to help them automate the process such as “Do you have 3 years of experience?” These kinds of yes or no questions automatically disqualify many candidates at a time.

After having a concise resume pile, choosing your top candidates, and interviewing, automation software can also come in handy when performing final checks to ensure the candidate you choose is a trustworthy hire. Using background check screening software to screen for criminal history, education verification, driving history, as well as credit history can make the job a lot easier. 

Having to request documentation for all of these different background checks can leave you calling several different offices and coordinating with many different people. Having an automated system that is all done online can save you the headache of performing these checks yourself.

Must Read – Best Small business hiring

Put these automation tools to work!

Now that you know the different types of effective automation software you can use for your business, you’ll never waste your time and money again by doing these tasks yourself. Better utilize your time by focusing on more important tasks and leaving data analysis, lead generation, marketing, and hiring tasks to be automated. This will greatly increase the efficiency of your team!