Bloggers around the world are always looking for new and effective ways to promote their blogs and encourage more and more people to follow them. There are lots of ideas they can use to do that, and most of them opt for innovative solutions that will appeal to the people they’re targeting. Creating video content, organizing virtual conferences, and using social media are just some of the ideas they’re using in order to reach potential readers and followers around the globe. But, are these solutions really the best way to promote your blog? Just because you have access to all these digital ideas and marketing techniques doesn’t mean all those traditional marketing methods we’ve been using for ages are ineffective. On the contrary, these approaches are surprisingly useful when it comes to getting the word out and letting people know about your blog. So, what are some of these traditional marketing methods and how can you use them to your advantage?
TV
Advertising on TV was the most popular marketing method for the better part of the 20th century. However, with the rise of the Internet and different web-based marketing ideas, television started being less and less popular and relevant. That’s why this idea could be really helpful when promoting your blog and advertising your writing among the people who could turn into your potential readers. Not all bloggers are going to understand why this is such a great idea, but the sooner you realize this the better.
Building your digital marketing strategy around the power of TV is something even the experts are recommending, and that’s the surest way to know that this idea makes sense. There are lots of ways to promote your blog on TV – from paid ads to doing a TV spot – so finding the best way to do that will end up doing wonders for your blog. The greatest thing about this idea is that TV as a medium is surely not going to disappear in the decades before us, which means you’ll be able to use it in the future as well.
Radio
This is another traditional way to reach a new audience and let the world know who you are, what you do, and why your company is so amazing. It’s been around for over a century, and it’s been very popular ever since its beginnings. Radio advertising is a great way to reach new people and what’s even better is that the people who listen to the radio are usually not the people who follow you on social media, which means you’ll be getting to new people who’ve never heard of you before.
The limitations of radio advertising are the only possible problems you may encounter if you decide to use this medium for promoting your blog. You need to come up with a spot or a jingle that’s informative, creative, short, catchy, and, above all, effective because that’s the only way to get people interested in what you have to tell them. Fortunately, most bloggers are very creative people who don’t have a problem coming up with different messages and slogans that will capture everyone’s attention.
Public events
TV and radio marketing is great for reaching people who don’t live in your area and who never knew you existed in the first place. But, if you’re trying to reach those who live close to you and who you may even know personally, there’s another idea you need to consider. Throwing a block party is one of the oldest and more efficient ways to promote your brand and show the community what a great person you are. This is an idea that will help you reach more people than you can imagine, and what’s even better is that you can meet them all, talk to them, and encourage them to start following your blog as soon as they can.
However, throwing a block party isn’t as easy as you may think, and you need to take tons of different things into consideration before doing that. From booking the perfect venue and notifying the authorities to finding the right audio and visual support that will make your event look and sound just right. Finding people who do this for a living is always better than trying to do everything on your own, which is why finding the best staging equipment for hire is so crucial. This is something that could make or break your event, so if you want to throw the best block party in the world, insisting on this sort of equipment is a must.
Podcasts
Once you master the art of radio communication, you need to take this idea to the next level and start a podcast. This idea has become popular in the past couple of years and it’s the perfect way to connect your traditional marketing methods with new technologies and web-based solutions. The rise of podcasts has been truly rapid and they’ve been attracting people who are ready to transform from listeners to paying customers in a matter of minutes, which is why entrepreneurs around the world love them so much.
The same goes for bloggers as well, and just because you offer blog posts instead of products and services doesn’t mean you can’t make the most of podcasts. Whether you want to create them on your own or join someone else’s existing podcast, you’ll be able to promote your blog quite effectively and reach a whole new audience. This is ultimately the point of trying out different marketing ideas and techniques – finding people who don’t know anything about you and encouraging them to start reading your blog – and joining the podcast scene might be the perfect way to do that.
Business cards
In the end, this is another old-school marketing technique that’s been around for ages and has helped millions of people spread their message quite effectively and successfully. This is why looking into this idea and designing your business cards might go a long way and help you promote your blog more than you could’ve anticipated. You may think that this marketing approach is outdated and boring, but it’s making a comeback as we speak, and you need to do whatever you can to maximize its potential in the future.
If you decide to do that, there are two things you need to know: design the best business card in the world and use every opportunity you have to hand it out. Before you find a professional designer who will come up with a unique look for your business card – and that’s something you should definitely do instead of designing them yourself – you should explore different business card trends, visualize your preferred look, and figure out what you’re going to put on your card. After that, you just have to remember to take a few business cards with you wherever you go and hand out as many as you can.
As you can see, traditional marketing methods aren’t useless when it comes to promoting your blog. Quite the opposite, these ideas can mean quite a lot and take your blog to the next level, helping you reach new readers every single day!
One Comment