7 Insights To Improve Your Content Marketing SEO In 2022 – Given the evolution in consumer behavior and the volume of content being created, content marketers can’t rely solely on historical SEO performance data to predict future success. Google’s mission is the same it wants to give each query the best answer. Google’s ability to deliver the best solution has improved to do so more often.71% of marketers believe that organic search is essential in their business intelligence. It’s, therefore, crucial to understand how search connects with your business, target audience, and other relevant information. These are the seven areas you should explore.
HubSpot’s not another State of Marketing Report 2021 shows that 83% of marketers report that they conduct market research and that 88% of them use that research for business decision-making. 67% of respondents to the survey plan on increasing their market research spending over the next year.
Knowing your market well will help you identify the traffic potential and ranking of content assets. Keyword Research This is a crucial granular activity as it helps determine the terms and phrases customers use to search for content, products, and services similar to yours.
It is also essential to identify the websites that appear at the top of search results for these terms. It might not be a traditional competitor. You might find the best content from a major media outlet, educational institution, or government agency that creates relevant content about your topic.
Analyzing market insights and rank tracking can help you spot macro trends and category-level opportunities to optimize content for specific intents, longer tail keywords, and less competitive SEO marketers.
They understand why your target audience searches allow you to provide content they want to consume. Map the content you have to offer your customers. Check out the gaps in your coverage. You might be doing a great job creating top-of-funnel awareness and informational content but not having content that answers transactional or commercial intent questions. Or maybe the resource isn’t ranking well, and you could benefit from another round of optimization.
You can also evaluate the queries people use to locate your content. You can ensure that your content provides the most complete and relevant answer by understanding the why behind the questions. You can also look deeper into the micro-moments, which are the searcher’s mindset at the time. Google published a series of white papers in 2015 that focused on four critical micro-moments for search behavior: know, go and do.
Micro-moment strategies still have a lot of relevance in 2021. Analyzing SERP results using a micro-moment lens will help you align content with customer journeys and improve your content marketing strategy
What is the search engine behavior of your target audience for content? This can significantly impact the content and the information you include.
For example, if 85% of your blog traffic comes from a mobile device, you need to prioritize creating a mobile-friendly page. Industry-specific factors such as page speeds, external linking, technical elements, and other factors have different impacts.
The search engine result pages may not be the same for each search, and they can include more than just the traditional search results, such as the title, search result, and link.
It is essential to understand the results that appear on the SERPs for your queries. Suppose the results page contains a featured snippet of listicle-style content that is older and less authoritative. In that case, this could provide an opportunity for your brand’s brand to optimize the listicle article. You could also optimize a video for placement in rich SERP results if you are interested in a video topic.
You can often learn from industry trends, such as the one I have shown below for healthcare, education, finance, travel, and eCommerce. A particular segment of searchers prefers health care and education, but this content is not selected for home improvement, finance, and eCommerce.
An SEO insight can help you decide which content types or platforms are most appropriate for your targeted keywords and audience. A searcher looking for a detailed B2B buyer’s manual might prefer an e-book to a blog post. A searcher looking for a broad overview of the topic would likely expect a blog post with high-level information but not a download.
It is possible that the original content type doesn’t work well for searchers. Your market research and keyword research indicate that the guide published last month should perform much better than it does. However, your search results suggest that it’s not delivering the expected results. You can repackage it in different content assets to increase its appeal – such as a YouTube video or SlideShare presentation or a series of blog articles.
Your industry trend reports and site analytics will help you determine which content types are most popular and best suited to different user needs. Content Marketing SEO : These SEO insights can inform new content or ensure that each piece of existing content is performing at its best.
This advice is a little more complicated because you cannot optimize content based on what users are doing on your website in real-time. However, research from Segment and Accenture shows that consumers are less likely to be satisfied with impersonal content and will shop for brands that offer personalized recommendations.
This can be achieved at scale with AI-enabled SEO technology. You can review your site analytics to find precisely what the visitor was searching for.
Campbell’s is a significant driver of product awareness and sales, so we worked with them. Our company’s tool generated relevant links in the footer for their site, marking them as “members also visited …” across all recipes pages.” Campbell’s content was on page one for over 4,000 keywords in just a few weeks.
Understanding which key performance indicator (KPIs) will help you determine if a piece of content is performing its job is essential. Ranking reports and site traffic are excellent, but do visitors interact with your content?
To monitor if visitors are reaching your goal, set up conversion tracking in Google Analytics.
To see which content is most popular on social media, you can also look at your platforms.
SEO is a continuous process that produces excellent results. SEO content strategies must keep up with changing consumer behavior. This includes mobile optimization, targeted keywords, and searcher intent. Are you making the most of the SEO opportunities? Plan for 2022 and prepare to dig deeper. Content Marketing SEO – You can optimize content and personalization in more efficient ways, and intelligent automation will help you scale your efforts.
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