So, you have decided to make a mobile application that is important and necessary for many users. But before the release you have so many things to care about. First thing that you need to do is ask yourself: how to tell potential buyers about your product?
Let’s have a look at different types of applications and promotion strategies that should work for them:
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1. Paid application. You have made a high-quality application with unique functionality, but your users need to pay for its installation. Now it is important that people know about it and appreciate it. There are several tools for achieving this that work best together.
2. Free application with limited functionality. A free app is often monetized by purchasing additional functionality. In this case, the methods of promotion will be fundamentally different. Advertising needs to demonstrate the use of all the features of the application, not just the free ones. When the user is interested in the full functionality of the product, he will download it. Later, when he faces the limitations of the free version, he will either continue to use the free version, leave it, or buy an add-on. For example, if you have developed a language learning app, you can offer basic content for free and more advanced learning content for a certain fee.
3. Free app with ads inside.
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