So, you have decided to make a mobile application that is important and necessary for many users. But before the release you have so many things to care about. First thing that you need to do is ask yourself: how to tell potential buyers about your product?
Let’s have a look at different types of applications and promotion strategies that should work for them:
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1. Paid application. You have made a high-quality application with unique functionality, but your users need to pay for its installation. Now it is important that people know about it and appreciate it. There are several tools for achieving this that work best together.
- Reviews of applications. You can start with the specialized websites that have reviews on all types of applications. Find the influencers or journalists in your niche and tell them about you, your product, and why it’s worth paying. For cooperation you can suggest them free trial or other extra bonuses.
- Sharing system also works great here. This could be a discount on an app for friends or bonuses for posting a link on social networks.
- Even if you want your app to be paid, you can start from a free trial. Warn your users that after a while it will be paid. This way you can collect a user base, some of whom will eventually buy the application, and the others can recommend your app to their friends and colleagues.
- Paid promotion. According to ComboApp mobile marketing agency, you can use here a wide range of tools, including Google AdWords, social media platforms, like Facebook, Instagram, etc.
- Creating communities on social media. This will help make it better known and collect feedback from current users of the application. But remember that you always have to stay active there, otherwise you risk to lose the interest of your users too soon.
2. Free application with limited functionality. A free app is often monetized by purchasing additional functionality. In this case, the methods of promotion will be fundamentally different. Advertising needs to demonstrate the use of all the features of the application, not just the free ones. When the user is interested in the full functionality of the product, he will download it. Later, when he faces the limitations of the free version, he will either continue to use the free version, leave it, or buy an add-on. For example, if you have developed a language learning app, you can offer basic content for free and more advanced learning content for a certain fee.
3. Free app with ads inside.
- Work on organic traffic. For such applications, the main promotion tool is to increase the position in the search results on Google Play and AppStore. The better the positions are, the more installations you get.
- Additional promotion option – other applications of the same developer. If you already have one popular app, it will do well for the next one. And the store will accept it better and you can distribute the new application among the users of the old one. The name of the developer affects the ranking. This can be used as a “cross-promotion” strategy when one application is promoted in the other one of the same developer.
