Guidelines Understanding the difference between Salesforce B2C Commerce and B2B Commerce

The internet and smart devices have completely transformed how businesses operate and how customers shop. No longer are businesses able to rely on traditional brick-and-mortar stores and catalogs to sell their products.

Businesses must have an online presence that is easy to use, engaging, and informative to stay in the competition.

But with so many different types of eCommerce platforms available, it can be difficult to decide which one is right for your business.

Salesforce B2C Commerce and Salesforce B2B Commerce are two different platforms offered by Salesforce. While both platforms offer similar features and functionality, some key differences set them apart. Here’s a look at the main differences between Salesforce B2C Commerce and B2B Commerce.

What is Salesforce?

Salesforce is a customer relationship management (CRM) platform that enables businesses to track and manage their customer relationships. It offers a variety of features and tools to help businesses manage their customer data, sales processes, marketing campaigns, and more.

Both Salesforce B2C Commerce and Salesforce B2B Commerce are cloud-based eCommerce platforms that enable businesses to create and manage online stores. They offer a variety of features and tools to help businesses sell their products and services online.

Main Differences between Salesforce B2C Commerce and B2B Commerce

However similar they might sound, there are some key differences between Salesforce B2C Commerce and B2B Commerce.

The main difference between B2C Commerce and B2B Commerce is that the former is designed for businesses that sell to consumers, while the latter is designed for businesses that sell to other businesses.

Pricing model

Salesforce B2C Commerce is a subscription-based platform, meaning you pay a monthly or annual fee to use the platform. There are three different pricing tiers available, depending on the features and functionality you need.

Salesforce B2B Commerce, on the other hand, is a quote-based platform, meaning you’ll need to get a quote from Salesforce based on your specific needs and requirements.

Both Salesforce B2C Commerce and Salesforce B2B Commerce are cloud-based eCommerce platforms that enable businesses to create and manage online stores. They offer a variety of features and tools to help businesses sell their products and services online.

This platform involves dealing with multiple corporate accounts, so the pricing will vary depending on your specific needs. However, Salesforce does offer a monthly subscription option for small businesses.

Target market

Salesforce B2C Commerce is designed for companies that sell directly to consumers (B2C). This includes companies that sell physical goods, digital products, or services.

On the other hand, Salesforce B2B Commerce is designed for companies that sell to other businesses (B2B). This includes companies that sell products or services to other businesses, as well as companies that sell products or services to government agencies or educational institutions.

Depending on your needs, one platform might be a better fit for your business than the other. If you’re not sure which platform is right for you, Salesforce offers a free trial of both platforms, so you can try them out before making a decision.

Ease of use

Another difference between B2C Commerce and B2B Commerce is the ease of use. B2C Commerce is a more user-friendly platform, thanks to its drag-and-drop interface and easy-to-use tools.

B2B Commerce is a more complex platform designed for businesses that need more customization and functionality. As such, it’s not as easy to use as Salesforce B2C Commerce and may require some training to get the most out of it.

However, you don’t have to be an expert to use these platforms. Thanks to Salesforce Commerce Cloud development professionals, you’ll have solutions tailored for your company.

Features and functionality

Both Salesforce B2C Commerce and Salesforce B2B Commerce offer a wide range of features and functionality. However, there are some differences between the two platforms.

B2C Commerce offers features such as user segmentation, product recommendations, and social media integration.

All of these features are designed to help businesses sell directly to consumers.

B2B Commerce, on the other hand, offers features such as quote management, contract management, and order approvals.

These features are designed to help businesses that sell to other businesses streamline their sales processes and manage their customer relationships.

Depending on the type of business you have, one platform might be a better fit than the other.

Salesforce B2C Commerce benefits

There are plenty of benefits that come with using Salesforce B2C Commerce. Perhaps the most notable benefit is that it’s a subscription-based platform, which means you can get started without having to make a large upfront investment. Additionally, Salesforce B2C Commerce offers a wide range of features and functionality, making it a good choice for businesses that are looking for an all-in-one eCommerce platform.

User segmentation

The key feature of this platform allows businesses to target specific groups of users with personalized messages and content. This is a great way to increase engagement and conversions.

Product recommendations

The platform also offers product recommendations, which is a great way to upsell and cross-sell products to customers. That could potentially lead to more sales and more satisfied customers.

Social media integration

Another benefit of Salesforce B2C Commerce is that it offers social media integration. This enables businesses to promote their products and services on social media platforms, such as Facebook and Twitter. Businesses can also use social media to drive traffic back to their website.

Salesforce B2B Commerce benefits

There are plenty of benefits that come with using B2B Commerce. Perhaps the most notable benefit is that it’s a quote-based platform, which means you can get a tailor-made solution that meets your specific needs and requirements. This platform also offers a wide range of features and functionality, making it a good choice for businesses that are looking for an all-in-one eCommerce platform.

Both Salesforce B2C Commerce and Salesforce B2B Commerce are cloud-based eCommerce platforms that enable businesses to create and manage online stores. They offer a variety of features and tools to help businesses sell their products and services online.

Quotes and pricing

One of the key features of Salesforce B2B Commerce is the ability to generate quotes and pricing. This enables businesses to provide potential customers with tailored pricing based on their specific needs.

Account management

Another benefit of Salesforce B2B Commerce is the account management feature. This enables businesses to manage multiple accounts and users from a single platform.

Ordering workflows

The platform also offers ordering workflows, which is a great way to streamline the order process for both customers and businesses.

How to choose a platform?

If you’re not sure which platform is right for your business, you’ll have some time to make your decision, as the platform offers a free trial.

As Salesforce offers a comparison tool, you could compare the features and functionality of both platforms side-by-side.

Conclusion

Salesforce B2C Commerce and Salesforce B2B Commerce are both great eCommerce platforms. The key difference between the two is that one is designed for businesses that sell directly to consumers, while the other is designed for businesses that sell to other businesses.

Author bio

Rick Seidl is a digital marketing specialist with a bachelor’s degree in Digital Media and Communications, based in Portland, Oregon. With a burning passion for digital marketing, social media, small business development, and establishing its presence in a digital world, he is currently quenching his thirst through writing about digital marketing and business strategies for UsaTransportCompany.