In this era of tech where digitalisation is at its peak, running a business has never been easier. All you need is a website and a small space to run your firm, and even you can keep remote employees who will be working for you without any inconvenience. Today, many firms, small or big, have realised the massive potential of the internet can provide.
Now, no doubt running an online business provides a plethora of benefits, but this is only possible when you implement in the right thing. The website acts as a virtual store where you will showcase all the products and services that you have to offer. So, for any company providing online services, the website plays a crucial role.
When you are running a business site, then it is imperative to focus on the ranking. No matter how good is the quality of your product or services are, you might not be able to get as much leads as you deserve. Various factors determine the ranking of the page, and one among them is the dwell time. Now, let us understand this concept clearly.
Dwell time: It is the amount of time that any user spends on a particular page after from the result page before returning to the SERPs again. To understand this, let us assume that you are looking for funds and you search for “12-month loans” available in the market. Then, you click on any of the website appearing on the result page.
And, suppose you spend a few seconds on the page and then go back to the result page. So, the duration of yours at that particular website is what known as dwell time. You must know that dwell time is an essential ranking factor considered by Google. It indicates how good the content inside the page is and whether it is user-friendly or not.
So, if the dwell time of your page is long, then this means that the quality of your website is excellent and the content present inside it is helpful. On the other hand, if the dwell time of your website is quite short, then it merely signifies that the content is not useful and does not satisfy the user needs.
It is essential to ensure that the dwelling time of your website stays high if you want your online business to grow. It is an accurate metric that indicates the quality of your content and determines the relevancy of the website.
But, if you are struggling with your dwell time issues, then we have prepared a list of useful tips that can help you with that.
The first thing that you need to do is take time to know about the audience. It is essential to understand what exactly the audience is looking and what sort of content they prefer. Understand the demographics where you are planning to reach and then provide information that will be relevant for them.
It is not something that is limited to the gender, age or location, but you also need to understand the online behaviour of your potential customers. Cover all the necessary aspects that can help you know the audience in a better way, such as:
The main factor that will help to draw the attention of the audience will be the content present on the website. Thus, if the dwelling time of your website is low, then you try to improve the quality of the content. Any visitor to your site will not waste time if the content of the page is not useful for the reader.
Thus, while creating any content, be it an infographic, video, blog or any other, make sure they are:
Instead of posting meaningful content and stuffing the site with blogs and other things, try to focus on the quality. As long as the content quality is high, the dwell time will drastically improve in itself.
Another significant positive change you can bring in the website is by introducing a page less scrolling design on your websites. It will help in increasing the user experience and as well the dwelling time, but make sure it is appropriately implemented. Wrong or improper implementation of this design can impact the SEO performance of your website.
Here are some of the main reasons how going with infinite scrolling design can help your website:
The biggest mistake that any online website would make is not doing an internal linking of their page. This type of page is known as “orphan page” when any online page is not connected with any other pages of the website. It can decrease the dwelling time of that page drastically and thereby affecting the ranking of the overall site.
Therefore, it is necessary to do proper internal linking of the website as doing this will increase customer engagement on the site. Also, make sure that internal linking should be done in the right way that can help to bring positive results. Here are specific internal linking tips that can help you do interconnection with the pages:
So, this was everything about the concept of dwelling time and its importance for the website. The tips, as mentioned above, will help in boosting the dwell time of the site and thus taking the ranking of the site higher.
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