Fashion is always changing and you can get new fashion updates every day. There are multiple factors affecting fashion around the world. These factors have totally changed the mentality of the consumers and also the fashion brands. The fashion brands are introducing womens summer clothing and Winter clothing in abundance as compared to men’s clothing.
The main reason for this is the variety available for women as compared to men. Fashion also affects the psychology of the communities and people’s wearing habits are also changing due to the impact of fashion. Consumers are becoming more aware of the variety of clothes, and they know when the Brands are going to launch the new designs.
In this article, we are discussing the various factors, affecting the fashion world:
Social factors:
The social fabric of society is impacting fashion, so the brands always design the branding strategies according to the particular society. There are specific norms and values of a society, people do wear according to these norms and values of society. When you offer the clothing according to these social norms, consumers do like to wear those clothes.
You can’t offer the same type of dressing everywhere, but office clothing is especially more or less the same around the world. The fashion brands present the same type of clothing for office women and men.
Political factor:
Politics is everywhere, fashion brands have to keep the political factor in a particular region. Fashion is reshaped according to the political arena of a particular region. For example, if a political leader is wearing a specific type of clothing, then everybody would try to copy the same clothing. The Anglea Markel, the German chancellor, has introduced a new type of office dressing for women. You can find Markel-style clothing everywhere, there is no brand not presenting the clothing according to the style of the German chancellor.
Environmental factor:
The environment and the weather condition of a particular region define the fashion for that region, people do like to wear a particular style of clothing matching the weather condition. You can see a huge difference in the wearing habits of the Northern and Southern hemispheres of the globe.
The wearing habits are remarkably different from each other. There is another factor, which is the environmental issue, if your brand is making an unreasonable fuss and environmental issues, you can be disliked by the people in the region. Governments are also taking environmental issues more seriously, The fashion brands are forced to take the environmental issue into account, and are trying to create less pollution in the environment.
Psychological issues:
There is a Psychological issue in grooming some type of fashion in a particular region, people do like to follow a certain celebrity or fashion icon. They like to wear the clothing according to the fashion celebrity, especially the star of the movie. Fashion is replicated by communities around the world same as a fashion celebrity. This phenomenon is widespread in the world.
In America and in Europe people do like to wear clothing according to Hollywood celebrities and characters, kids especially like the clothes having tags of Batman, Spiderman, and Benten, etc. In the Subcontinent people do like to wear like the stars of the Bollywood movie Stars.
The impact of these celebrities is quite psychological for most of the community, the whole fashion of that region tries to present the clothes and design according to the current trend in the industry.
Conclusion: Fashion is influenced by various factors, the fashion of regions is shaped by the Traditions, Environment, and Political situation in the region. There is another factor also affecting the mass’s clothing style is the psychology of people, following the fashion celebrity.
