Keyword research is a crucial element of SEO. Whether you are running an existing blog or developing your content strategy for a new blog, quality keywords are one of the most efficient ways to drive consistent traffic to your site. Top 11 Keyword Research Tools, read review.
Topics Of Content
- SEOZoom
- Ahrefs Keyword Explorer
- Google keyword planner
- SEMRush
- KWFinder
- Long Tail Pro
- Majestic
- Keyword Tool
- Serpstat
- Moz Keyword Explorer
- SpyFu
We have compiled a list of some of the best keyword research tools to help you conquer Google SERPs.
Let’s find out together.
The best 11 tools for doing keyword research
1. SEOZoom
Seozoom is a 100% made in Italy SEO suite designed by SEO Cube, a well-known agency in Naples that has decided to change its commercial direction by moving more and more from consultancy to service provider.
At the moment SEOZoom boasts a database of over 500 million keywords and allows you to have a complete overview of your reference sector.
Main features
- Click to run are looking for the best keywords for your website
- Check your daily placement
- Keep an eye on your competitors and spy on their strategies
- Analyze your backlink profile
- Analyze your competitors’ PPC investments
- Much more!
Prices
The LITE plan is designed for those who approach SEOZoom for the first time and want or have just started developing a site. The price is € 49. The PROFESSIONAL plan is priced at € 69 per month. For BUSINESS and CORPORATE plans, prices are € 139 and € 469 per month respectively.
2. Ahrefs Keyword Explorer
Ahrefs is one of the best keyword research tools available. The platform provides the user with an extensive keyword report and relies on clickstream data to provide unique click metrics.
Main features
- A precise score of keyword difficulty
- Over 1,000 keyword suggestions
- Supported in over 171 countries
- Click metrics to improve CTR
- Wide SERP overview
Prices
Ahrefs has four tariff plans. Rates for freelancers, online marketers, midsize organizations and larger brands start at just $ 82 a month if you choose an annual payment plan.
Ahrefs provides a trial offer ($ 7 for 7 days) on Lite and Standard subscription plans.
3.Google keyword planner
Google Keyword Planner is a simple option that offers some basic functions. Despite the lack of functionality, however, it is one of the most accurate keyword sources on the market. The data comes directly from Google and the results integrate well with the monetization of AdSense.
Main features
- Accurate search volume directly from the Google search engine
- The best choice for corporate websites
Prices
Google Keyword Planner is available for free.
4. SEMRush
SEMrush is like the Swiss SEO knife. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.
Main features
- Learn about long-tail keywords and ad group ideas
- Get annual keyword trends
- Worldwide CPC distribution statistics
- Access to the complete keyword research toolkit
- Keyword analysis and organic traffic information
Prices
SEMrush provides a 7-day free trial. You need to enter your credit card details to access the trial version, but no fees will apply if you choose to cancel your subscription within the 7-day trial.
SEMrush has four different pricing plans. The best offers are for annual billing.
- Pros: A plan for sites with limited budgets and freelancers starts at $ 83 per month and is billed annually.
- Guru – SEO agencies and small and medium-sized businesses will find the functionality of this plan perfect for the daily management of content sites. Guru starts at $ 166 per month.
- Business: It is ideal for stores and e-commerce agencies for $ 333 per month.
- Enterprise: If you have an extensive content strategy, which goes beyond the capacity of the above solutions, SEMrush can customize a plan for your needs.
5. KWFinder
KWFinder is a tool designed by Mangools, a developer known for providing the best keyword research tools in all categories. To get started you can use the beginner’s guide.
The KWFinder platform makes it easy to search for keywords with low SEO difficulty, along with a host of other useful features.
Main features
- A unique and easy to navigate user interface
- Find keywords in any language and target
- Get accurate statistics for keyword competition
- In-depth SERP overview next to a list of suggestions
- Use filters to refine your keyword suggestion list
Prices
KWFinder is part of the Mangools package which includes 4 other SEO tools. It only allows for a handful of free searches. Select an annual plan to save up to 40% on one of their 3 subscriptions.
- Base: $ 30 (freelancers and small businesses)
- Premium: $ 40 (new startups and blogs)
- Agency – $ 80 (e-commerce stores and large sites)
6. Long Tail Pro
It’s no secret that long-tail keywords are the new SEO standard. Long Tail Pro generates long-tail keywords for niche sites and has even found a cult following with content producers for micro-niche sites.
Main features
- Powerful and detailed keyword metrics
- Find long-tail keywords easily
- Provides recommendations for attracting highly convertible organic traffic
- Over 2,500 SERP searches every 24 hours
Prices
Long Tail Pro is a premium tool and currently does not offer a free trial version. Subscriptions start at $ 25 per month (if billed annually). Long Tail Pro currently offers three plans:
- Starter – $ 25 / month
- Pro – $ 45 / month
- Agency – $ 98 / month
7. Majestic
Majestic is an all-in-one SEO tool for keeping track of your site’s health. It is an ideal tool for new blogs and small businesses that lack the resources to invest in search engine optimization.
Main features
- All SEO features are available in a single toolkit
- Research competition on each keyword
Prices
Majestic allows you to register and perform 3 free searches to get an idea of the service. The keyword checker, however, is only available in the PRO and API plans. You can purchase the SEO toolkit for $ 83 / month if you select the annual billing option.
8. Keyword Tool
Keyword Tool is considered one of the main keyword research tools on the market and offers analysis for multiple search engines including Google, YouTube, Bing, Amazon, and App Store.
Main features
- Find keywords using Google’s autocomplete
- Export the results to CSV
- Simple UX for beginners
Prices
Keyword Tool is very similar to Google Keyword Planner. It’s free for the first 750+ keywords and it’s extremely easy to get started. Keyword Tool’s “Basic” plan starts at $ 69 per month and is billed annually.
9. Serpstat
If you are looking for a complete SEO suite, Serpstat is an excellent option that combines website analysis, keyword research, SERP analysis, backlink analysis, rank tracker and website audit functionality. It is an all-in-one solution aimed at simplifying the entire SEO category.
Main features
- Discover your competitors using the competitor graph function
- The cheapest option on our list
Prices
Similar to a couple of other options we have listed, Serpstat can be used a few times for free by signing up with a trial subscription. To use the service regularly, however, you need to purchase one of their subscriptions. A personal plan costs $ 55 a month.
10. Moz Keyword Explorer
Moz Keyword Explorer provides tips for easy-to-use and ready-to-use keywords. Moz’s SEO tool boasts all the features you would expect from the best keyword research tools.
Main features
- Get related keyword suggestions
- Organic CTR and priority score for smart targeting
- Moz offers a one-month trial period
Prices
Sign up for a free Moz account and get 10 free queries per month. Keyword Explorer is not an independent search tool, to have full access to this useful little resource you will have to pay for the entire SEO suite. You can get Moz’s keyword research features in the platform’s “Medium” plan, which starts at $ 179 per month with the option for a 30-day free trial.
11. SpyFu
SpyFu is the # 1 choice for analyzing your competitors’ SEO strategies. This tool discovers valuable and untapped keywords which makes a huge difference if you work in a highly saturated niche.
Main features
- Compare several competing websites for a single search term
- Discover the difficulty of positioning and the historical changes of the ranking
- Additional modules for an in-depth analysis of the domain
Prices
SpyFu is a little different from the other tools we have listed here in that it offers monthly results, not real-time feedback. You can sign up for SpyFu for $ 33 per month if you choose the annual billing option.
What is the best keyword research tool for you?
These are some of the best keyword research tools currently available in the SEO market.
To find what works for your business, start by analyzing your budget then consider the main goal of your brand’s SEO strategy.
If budget is your main concern, narrow your choice to Google Keyword Planner or Serpstat. If you need a more reliable toolset, consider SEOZoom KWFinder, SEMrush or Moz Keyword Explorer.
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Important Links
Keyword research is a fundamental aspect of search engine optimization (SEO) and digital marketing strategy. It involves identifying the terms and phrases that users enter into search engines to find relevant content. To effectively conduct keyword research, marketers rely on specialized tools designed to streamline the process and uncover valuable insights. In this article, we’ll explore the benefits of keyword research tools and highlight some of the top options available.
Understanding Keyword Research
Before diving into the benefits of keyword research tools, let’s first understand the importance of keyword research itself. Keywords are the foundation of SEO, helping businesses optimize their online content to attract targeted traffic and improve search engine rankings. By identifying the right keywords, businesses can align their content with user intent, increase visibility in search results, and ultimately drive organic traffic to their websites.
The Role of Keyword Research Tools
Keyword research tools play a crucial role in the keyword research process by providing marketers with valuable data and insights. These tools offer various features and functionalities designed to simplify keyword discovery, analysis, and optimization. From identifying high-volume keywords to assessing competition and tracking performance, keyword research tools offer a comprehensive suite of capabilities to support SEO efforts.
Benefits of Keyword Research Tools
Now, let’s explore some of the key benefits of using keyword research tools:
- Keyword Discovery
Keyword research tools enable marketers to discover new keywords and phrases relevant to their target audience and industry. These tools utilize advanced algorithms and data sources to generate keyword suggestions based on search volume, competition, and relevance. By expanding their keyword repertoire, businesses can uncover valuable opportunities to attract more organic traffic and reach a broader audience.
- Competitive Analysis
In addition to discovering new keywords, keyword research tools allow marketers to analyze competitor keywords and strategies. By identifying which keywords competitors are targeting and ranking for, businesses can gain valuable insights into market trends, consumer preferences, and potential gaps in their own keyword strategy. This competitive intelligence empowers businesses to refine their SEO approach and stay ahead of the competition.
- Search Volume and Trends
Keyword research tools provide valuable data on search volume and trends, helping marketers understand the popularity and demand for specific keywords over time. By analyzing search volume trends, businesses can identify seasonal fluctuations, emerging trends, and evolving consumer interests. This insights-driven approach enables businesses to tailor their content strategy and capitalize on trending topics and keywords to attract more traffic and engagement.
- Keyword Difficulty and Competition
Another key benefit of keyword research tools is their ability to assess keyword difficulty and competition. These tools evaluate the competitiveness of keywords based on various factors such as domain authority, backlink profile, and content relevance. By understanding the difficulty of ranking for certain keywords, businesses can prioritize their SEO efforts and focus on targeting keywords with the highest potential for success.
- Content Optimization
Keyword research tools provide valuable guidance for optimizing content around target keywords. These tools offer recommendations for keyword placement, density, and variations to help improve content relevance and visibility in search results. By integrating target keywords strategically within their content, businesses can enhance their chances of ranking higher in search engine results pages (SERPs) and attracting more organic traffic.
- Performance Tracking
Lastly, keyword research tools enable marketers to track the performance of their keywords and monitor changes in rankings over time. By monitoring keyword performance metrics such as search volume, click-through rate (CTR), and conversion rate, businesses can evaluate the effectiveness of their SEO efforts and make data-driven optimizations. This ongoing performance tracking ensures that businesses stay agile and responsive to changes in search engine algorithms and user behavior.
Keyword research tools are indispensable resources for businesses looking to enhance their SEO strategy and improve online visibility. From keyword discovery and competitive analysis to search volume trends and content optimization, these tools offer a wealth of benefits to support businesses in their quest for organic traffic and search engine rankings.
By leveraging the power of keyword research tools effectively, businesses can stay ahead of the curve and maximize their online presence in an increasingly competitive digital landscape.
List of Free keyword research tools
Unlocking the Power of Free Keyword Research Tools
In the realm of digital marketing and search engine optimization (SEO), keyword research stands as a cornerstone. It’s the compass guiding us towards the most relevant and high-impact keywords that can propel our online visibility to new heights. While premium keyword research tools offer robust features, free keyword research tools provide invaluable assistance for those starting on their SEO journey or operating on a budget.
Exploring the Landscape of Free Keyword Research Tools
When it comes to free keyword research tools, the market offers a plethora of options, each with its unique features and capabilities. Let’s delve into some of the most prominent ones:
1. Google Keyword Planner
Google Keyword Planner remains a go-to tool for many SEO professionals and digital marketers. As part of Google Ads, it offers insights into keyword search volume, competition, and trends. With its intuitive interface and comprehensive data, it’s an indispensable resource for crafting targeted keyword strategies.
2. Ubersuggest
Ubersuggest, developed by Neil Patel, has emerged as a powerful free keyword research tool. It provides keyword suggestions, search volume data, and competitive analysis.
With features like keyword difficulty and content ideas, it empowers users to uncover lucrative keyword opportunities and optimize their content effectively.
3. KeywordTool.io
KeywordTool.io is another valuable resource for keyword research. It generates keyword suggestions based on Google Autocomplete, offering insights into long-tail keywords and search trends. With support for multiple search engines and platforms, it’s a versatile tool for expanding your keyword portfolio.
4. AnswerThePublic
For those seeking to understand user intent and uncover content ideas, AnswerThePublic is a goldmine. It visualizes search queries in the form of a “search cloud,” revealing common questions and phrases related to a specific keyword. By addressing these queries in your content, you can enhance relevance and cater to user needs effectively.
5. Keyword Surfer
Keyword Surfer is a browser extension that integrates seamlessly with Google search results. It provides valuable keyword data directly within the search interface, including search volume, related keywords, and backlink data. With its real-time insights, it’s a convenient tool for on-the-fly keyword research and analysis.
Leveraging the Power of Free Keyword Research Tools
Now that we’ve explored some of the top free keyword research tools, let’s discuss how to leverage their power effectively:
1. Comprehensive Keyword Analysis
Begin by conducting thorough keyword research using multiple free keyword research tools. Compare data across different platforms to identify common trends and opportunities. Pay attention to metrics such as search volume, competition, and keyword difficulty to prioritize your keyword targets effectively.
2. Long-Tail Keyword Exploration
Don’t overlook the importance of long-tail keywords in your SEO strategy. Use free keyword research tools to uncover niche-specific long-tail keywords with lower competition but high relevance to your target audience. Incorporate these keywords strategically into your content to capture highly qualified traffic.
3. Content Optimization
Once you’ve identified your target keywords, optimize your content accordingly. Use free keyword research tools to determine the optimal keyword density and placement for your target keywords. Craft compelling, high-quality content that addresses user needs and provides valuable insights or solutions.
4. Competitive Analysis
Take advantage of free keyword research tools to analyze your competitors’ keyword strategies. Identify which keywords they’re ranking for and assess the competitiveness of those keywords. Look for gaps or untapped opportunities in their strategy and capitalize on them to gain a competitive edge.
5. Regular Monitoring and Optimization
SEO is an ongoing process, and regular monitoring and optimization are key to success. Use free keyword research tools to track the performance of your keywords over time. Identify fluctuations in search volume, changes in competition, and emerging trends, and adjust your strategy accordingly.
In conclusion, free keyword research tools offer invaluable assistance for marketers and SEO professionals looking to enhance their online visibility. From identifying high-impact keywords to optimizing content and analyzing competitors, these tools provide a wealth of data and insights to inform strategic decision-making. By leveraging the power of free keyword research tools effectively, businesses can unlock new opportunities for growth and success in the competitive digital landscape.
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