Search engine optimization is the best and most profitable way to send customers to your website. Yes, SEO is constantly changing. It would be best if you had experts to maintain your website and manage online reputation. According to a business report, 28% of searches convert to sales.

As a digital marketing agency London, we know the recent updates from Google. Thus, we can assume the future trends of 2021. Now, here are ten key online marketing trends for you.

1. Artificial Intelligence will Play a Role in SEO

Artificial Intelligence (AI) has the potential to change the traffic behaviour. It will play an important role to determine how people would find and interact with your contents. Indeed, Google’s AI algorithms are a gift for businesspersons and customers.

2. Voice Search will Impact Search Queries

As a digital marketing agency, we are very curious about the innovations like Google Assistant, Apple’s Siri and Amazon’s Alexa as they have high-quality voice search technology.

To optimise your website for voice search, you have to write popular keywords. You might choose longer phrases that people use for daily conversation.

For example, a person might voice search, “What are the best gifts for my wife?” but type the words, “best gifts for my wife”. We hope you understand the difference.

3. Responsiveness will Impact Search Rankings

In the year 2019, Google includes a responsive website concept. It means your website should be mobile/tablet/desktop friendly. We think this concept needs some innovations because around 75% of users will access the internet from mobile devices.  

4. Google EAT is Important

Google stated that they focus mainly on content quality for ranking success. That is why; EAT that means Expertise, Authoritativeness, and Trustworthiness will play a significant role. Our experts also focus on these three key concepts to rank your website higher.

5. Shorter Contents will Help Your Site

We have seen that shorter contents get more shares than long-form contents. However, if you have a business, you should start with shorter contents, and you need to focus more on authority, leads and sales. The goal is to provide readers with informative, easy to read contents and keep them engaged.

6. Featured Snippets will Become Prominent

You can find a box at the top of the SERPs, above the organic search results. That is a snippet. Mainly table, list contents get the ranking if they have the answer to a question. Our content writers know the secret to rank your contents on feature snippets.   

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7. Related Queries

Google is also trying to solve related queries with many questions and related keywords. We think it needs to be developed because it can provide users with more information that is valuable. Moreover, it can generate more leads and sales for a business because it is Google’s recommendations.

8. Videos are the Future

YouTube has more than 1 billion users. If you have not done any video content on your profile, then this is the time to prepare video contents for brand awareness. 

9. Image Optimisation is the Key

Image and videos can make your site slower. In 2021, image optimization is very important to rank your site higher.

10. Local Search in SEO Strategies

Local SEO is crucial and vital for your business growth. As one of the best London digital agencies, we focus on making your brand more popular in your locality. In this way, if you do not get sales through organic traffic in the initial stage, you will get more sales at your local shop.

If you have questions or want to get our suggestions, please book a call with us. Moreover, we offer a FREE website audit report; we review your website manually and send our recommendations to improve your site.

Click here to get a FREE website audit report.