Your prospects and customers do not care what your business type is. You just need to stay alert and give them a strong reason to choose you among other competitors.
As the mobile app building trend is blooming, you might have also converted your website into a mobile app to stimulate your business growth. However, now you might likely be worried that your business isn’t bringing enough customers locally.
Do not fret! Your customers do not want more content. They actually want a more personalized experience.
A study reveals that consumers are more likely to complete a purchase if a recommendation is personalized to them. And, a personalized email can generate more sales.
If you are looking for local marketing ideas for your app promotion, let us tell you about the seven proven and tested ideas to drive local leads and customers quickly. Let’s dive in:
1. Create educational videos
Video is a strong medium that can create excitement about a specific topic. Moreover, it helps in engaging the audience at par, irrespective of their point of view.
Many video sharing networks were created primarily for education and entertainment, such as, Vimeo, YouTube, and several others. However, if you look around the web today, the scenario has evolved. In fact, Google reported that YouTube is generating over 1 billion unique views per day.
Creating educational videos help you attract, convince, and acquire the right leads. It is definitely a compelling educational medium to communicate with local consumers.
Videos create a substantially greater quantity of enjoyment and interest than the more conventional written content. Interestingly, your audience will have the opportunity to view, listen to, or read each demonstration you have provided. This also keeps their interest for longer intervals and creates strong demand for your product.
Last but not least, video delivers a powerful and advanced way to pinpoint the challenges of your audience, and address them accordingly.
2. Cross promote with other local retailers
Cross promotion is a free-form of advertising. Therefore, give cross promotion a try if you want to communicate your message amongst a large audience.
With free distribution channels, you can grow your local business. All you need to do is to help other companies achieve their goals. You could even give away free gifts to offer their customers a memorable experience. It could be as simple as exchanging business cards.
Simply placing promotional messages on one another’s register receipts can help you enter into a mutual relationship with a local business, and produce results. This will help you get more eyeballs or targeted customers. However, there should be a balance when you are promoting the other business.
Cross promotion campaigns enable customers to see and participate in contests that will possibly qualify them to win prizes. By marketing each other products, you can make a great impact, generate more leads and step up your game to cater to more qualified customers.
3. Sponsor local events to amplify your reach
Like cross promotion, sponsorship is a form of free advertising. It is one of the simplest and most affordable strategies to garner lots of exposure.
Simply put, sponsorship simply means supporting an event, activity, a person or organization financially or through the provision of products or services. That way, you’re not only paving a way for your company to excel and outsmart the competitors, but also creating the right promotion that supports prospective customers to choose you over others.
You don’t need a huge budget to make your sponsorship stand out, though. Sponsoring an event can simply boost your business’ growth as it is a great medium to improve your brand.
While there are several sponsorships by which you can get benefit from, you can use social media to aid your sponsorship.
Create a sponsor page on social media networks, like Facebook, LinkedIn, Pinterest to increase your reach. This will help you create interaction with your targeted customers. However, when it comes to social media, you’ll need to determine when your followers are active.
Here are a few methods to take your sponsorship to a new height:
Co-operate with a partner to boost your business profile: When your business profile gets enhanced, your credibility goes up. That’s when local consumers are more likely to tell others about your business.
For instance, you can spread the promotional message on your Facebook page by uploading the marketing materials.
Create excitement before and after sponsoring an event: It is essential to create excitement before the event. You can talk about your sponsorship and how much excited you are about it. Moreover, once the event is done, again, talk about your sponsorship and tell what motivated you to do so. This helps you start building engagement with prospective customers.
4. Create and distribute DIY infographics
Humans are visual creatures.
A recent study states that up to 40% of people respond better to visual information than plain text. Also, businesses that market their products with infographics experience a 12% average traffic growth.
Visual platforms like Instagram, Pinterest, Facebook are leading the way in social media. These platforms are redefining how people consume content online. Therefore, it is important to integrate visual appeal into the mix, like your app icon.
Infographics have the potential to drive business growth because it quickly reveals your core values, ethics, and brand capability. Also, it can compress space and time and make huge quantity of information seem interesting to read and understand. You can imagine how many potential customers you’ll reach and impact with your infographic.
There are three important components of a great Infographic: A unique storyline, a consistent approach and credible statistical data. You need to focus on these factors when you are creating an infographic.
A perfect infographic will seamlessly create a synergy between your brand and offer.
5. Make local employees your VIPs
Leverage your local employees because they are your VIPs when it comes to promoting your business. It helps you create more awareness for your local business.
Offer incentives or rewards to encourage their participation into the business because they are a strong force to reckon with. You should even offer them a bonus, rebates, or free shipping, not only to encourage them to buy from you, but also, to leverage their time and turn them into brand ambassadors. The results will be strikingly dramatic.
6. Participate in trade shows
Understanding your ideal customers is the key to success.
Your company’s success is dependent on how much you understand your target audience and how you pitch the right offer to them.
Exhibit your products and services that are easily accessible, and recognizable to your customers. Moreover, if you do not want your brand to seem ignored, participate in trade shows.
Promotions and conventional marketing plays an important role in the success of any company. By participating in trade shows, you will be able to promote and advertise your brand.
Trade shows provide a great opportunity to exhibit your products to a larger audience, and improve your brand, reputation, and people’s impression about your business. These shows can also be an excellent way to socialize and participate with prospective and present customers.
7. Develop and nurture a business referral network
Develop and nurture a business referral network for bringing in new and qualified prospects. Else, you would be out of business soon.
Building a referral network helps you establish your credibility. Positive reviews and referrals are two of the best proven tactics that help you get more leads, sales, and loyal customers. That way, your company is projected to achieve results if you can create the proper environment to make connections readily.
Keep your customers excited and engaged throughout their membership or participation with your local business.
With a good referral network, you can prevent prospects from seeing you as a nobody. If your customers are unable to anticipate a change or upgrade, it is a poor customer experience. Consequently, unsatisfied customers will spread the negative news about your business. Moreover, they can switch brands faster than a speeding bullet.
Put your referral networks to credible use and harness them for future business developments.
If you pay attention to the right audience and start building and nurturing a good referral network, they will stand by you. Constantly give them choices to decide when they make a new purchase.
Conclusion
By considering these methods, you can get started right away to grow your local business.
However, if you are not sure how to promote your business locally, take cue from our marketing ideas that have been discussed above.
Remember that the keystone of marketing lies in the content. If your message or product is not able to communicate in an educational, entertaining, and inspiring manner, the customers you are reaching out will ruin all your efforts.
Therefore, when you have turned your website into an app, wrap your local marketing ideas to promote it with great content. Your high-value content alone, will no longer suffice in this competitive age of mobile apps.Step out of your comfort zone. Pick one of these ideas and put it to work. Meanwhile, if you have implemented any of these ideas and strategies to promote your mobile app amongst the local market, share the results in the comments section. sprunki horror Endless Fun Awaits!
