“Ok, Google. Where’s the nearest coffee shop?”
The enquiries have shifted from clichéd keyword-filled bland statements to interactive and conversational searches. The evolution in the search market has resulted in the immense popularity of voice assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, Google’s Assistant.
So, why is there a need for voice optimized content?
This question is the core around which the content developing agencies are bringing about changes in their content structure.
If your organisation is yet to avail and utilise this service, make sure that it is done ASAP. This
Voice search through phones or speakers sans typing has witnessed a growth, which can be validated through the forever-evolving statistics.
Google’s Hummingbird brought about a snippet of this revolution in 2013. Since then, the semantic search criterion has gone through frequent updates. User intent is essential for any search for that matter, but machines, guessing the string of words that might frame a question, is complicated.
However, by the year 2020, 30-50% of the searches will be made through voice instead of texts. That would require significant changes in the SEO process.
To understand why you need to indulge in this technology for your company’s potential growth, let’s take a look at its estimated prospect in 2019:
The prospective outlook of Voice Search Optimization in 2019
Look around you. Search through is at an all-time high, with possibilities of an even higher number.
Cheaper, better, smarter voice assistants are flooding in the market. Siri optimized content; Google, Alexa and Cortana optimized write-ups are soon going to flood the net.
While some are already considered a pro, some are still in their beta version and are soon to develop a market for themselves.
Teens and adults – the future – are getting habituated with this technology and availing it to execute almost everything. The statistics stand testimonial to this statement:
- To get direction
- 38% of teens
- 40% of adults
- To call
- 43% of teens
- 31% of adults
This year expects to see many trends in the search through voice marketing which will enhance all trades irrespective of their business size.
The tweaks introduced won’t be massive, but its impact will be. To help you in this, content writing services are developing voice optimized search content, which incorporates the following key points.
This will answer your most basic question
“What can I expect from the best voice search optimized content writing services?”
Key point 1: Usage of long tail keywords
The old keywords were brief and concise. The approach was far from being conversational. Hence, the best way to approach this and stay in the competitive market of voice search optimization is to analyse and predict the searches.
This might even include incorporating catchphrases and sentences as keywords. The purpose of using voice-based searches is to simplify the search process and make it less time-consuming.
Hence, the basic expectation is to be provided with single and clear answers despite posing a FAQ style query.
Key point 2: Localised SEO
An estimated 58% of consumers use optimized voice search to locate the nearby centres for whichever trade they want to indulge in. A ‘near me’ snippet of a phrase is a mandatory inclusion in your list of long tail keywords.
So, in a way voice optimization is here to aid you in the growth of a business.
All that you need to do just now is avail a content writing service which is equipped in their knowledge about this upcoming surge.
Sit back and then enjoy the growth in your company’s turnover.
Key point 3: Getting mobile friendly
That mobile optimisation is the necessity for all sites is an established idea. However, with the rise in search of voice optimized content, mobile optimisation of content is another fundamental and mandatory tweak that needs to be introduced.
Key point 4: Conversational Tone
Content-rich and ad-light content are essential according to Google’s algorithm, Fred. However, that does not mean that you can drop the conversation with your reader.
Imagine interacting with your potential clients with the ‘sale point’ as your objective.
Well, you can’t use only jargons and scare him/her off, can you? What would be the difference between you and a robot, then?
That is the point – be human in your interaction.
This will become the deciding factor for your business turnover.
Hence, it is not about ‘opting’ for voice optimized content, it is about how fast you can choose the best voice-based search content writing service available in the market.
Key point 5: Think FAQ style
“Siri, where can I find all the series of F.R.I.E.N.D.S.?”
Is the type of queries.
This requires a complete set of customized searches. FAQ styled content will become a catalyst in drawing both your short-term and long-tail search traffic.
In this context, voice-based snippets will steadily surface as the prevalent place for which leading voice assistants will aim.
Key point 6: Page speed
Amongst the sites who are predicted to get popular in this voice-assistant, era there is just one common point – speed.
The average speed of voice results is just 4.6 seconds as compared to the 8.8 seconds of regular web pages. Although page speed was already a contributing factor of SEO ranking, the soon-to-come ‘Speed Update’ will have further impact.
Key point 7: Easily read content
Users usually prefer a quick skim through in their searches. Google Voice, Search Rater Guideline, confirms that an easily read content written professionally is essential.
However, along with this, it is still essential to deliver original and quality content.
Well, so much said, you need not frown yourself into Worry Land. Content writing companies will be taking responsibility for these critical points. Some will be faster in their approach and will be in the top 10 firsts to get their voice search marketing strategies to use.
Research and find out the best and bask in the glow of benefits that you will draw on account of being the first in the market to incorporate these changes.
Brace yourself; here comes the voice – profit optimized content for your business.
