Social media has become an integral part of our life, no matter how old you are or where you are located. Ask anyone and they will say that they spend their leisurely time scrolling up and down on their social media feeds. 10 Ways to Drive Sales for E-commerce Website with the Help of Instagram Influencers, read review.
Facebook, Instagram, Twitter, Pinterest, and so on have become a crucial part of everyone’s routine. A 2018 Social Media Use Survey by Pew Research Center has claimed that there won’t be any decline to this growth of users any time soon.
The studies in the US have claimed that e-commerce and B2C products are investing more and more in social media, especially in Instagram influencer marketing.
According to a study of 2018, it has been predicted that the growth of social media advertising would reach $108 billion in the US.
There are many brands including many clothing, fashion, and makeup brands, who are currently investing in Instagram influencer marketing.
So, if you are planning to market your e-commerce website more effectively, Instagram Influencer marketing should be your choice. Take a look at the following points to know how you can do it.
Run Ads on Instagram
Facebook lets you run ads for Instagram pages too. So, if you are trying to get an edge in the competitive market, you can think of running ads for your Instagram page. This way, you will get more visibility.
Know How Instagram’s New Algorithm Work
The Instagram algorithm has changed a lot. Now, what you see on the feed depends on your online behavior in general. Some specific factors play a pivotal role in the algorithm, that includes,
- Instagram predicts what content you are interested in. It sees your past behavior and response in specific posts.
- The recency of the post matters.
- How close you are with the person/profile that has shared the post. If you have interacted with that profile in the past by liking, commenting, and tagging in photos, then it will show the post first.
- How frequently you open Instagram
- If you are following too many profiles, it is more likely that you will see less of any specific profile.
- How long you are using Instagram determines if you are seeing the posts that appear on the feed or you dig deeper.
Shout Out for More Engagement
Tagging and mentioning those users who purchase from you, follow you, or interact with your business regularly on Instagram can be a great option. It will increase more engagement.
Offer Discounts
Often influencers offer discounts for their followers. So, if you are collaborating with an influencer on Instagram, you should let them offer a custom code to their followers for availing discounts.
Instagram Shout Outs
Send a simple DM to a larger profile on Instagram with the request to share your products and service on their page. This way, you will open the gate for more visibility.
Collaborate
Find out some Instagram Influencer who promotes similar products from your niche and who has a huge amount of followers. You might not get an influencer with a million followers right away. You should start with someone with 10k followers and then go up.
Go Live | 10 Ways to Drive Sales for E-commerce Website
When you are going live on Instagram, your followers will be getting notified that you are live. This will make them watch your live product launch or promotion and will increase the chances of engagement.
Instagram Stories
If you are trying to get more of a response on your profile, upload stories every day. Once you cross the number of followers count 10k, you will get a swipe-up option that will lead your follower to the landing page.
Use Instagram Shopping Option
Instagram rolled out the Instagram shopping feature quite some time back. You can use it to increase sales on your e-commerce site. By tapping on the bag icon on your profile, users can check the price andcan visit your website.
Promote User-Generated Content
Promoting user-generated content can be a great way to showcase your products while establishing credibility amongst your potential customers.
So, use these hacks for Instagram influencer marketing and boost your sales on your e-commerce website rapidly. See Also- Digital Marketing Articles
