Businesses have found social media to be an indispensable resource that provides unprecedented opportunities to establish connections with consumers, increase brand recognition, and generate revenue.
However, the more important a subject is, the more it attracts hackers and cybercrooks. The consequences of a single security incident include damage to reputation, financial loss, and loss of trust with consumers.
Because of the lack of skills and tools for properly protecting their social media accounts, criminals may find them more susceptible. These measures might somewhat mitigate the damage of a hack in the social media account.
In this blog, we’ll review the top 10 ways to secure your social media accounts for business in 2025 to safeguard your digital presence effectively.
Ways to Protect Business’ Social Media Accounts Today
Here are some tips to help keep your accounts safe:
Use strong passwords for all accounts
When you secure your social networks, this is the most important thing you do-to create unique, strong passwords for each network. Sadly, many users don’t because they reuse passwords, make similar passwords for multiple accounts, or use weak, predictable passwords.
If you find it challenging to generate distinct passwords, use a password management application. Like digital vaults, these software providers provide a safe place to store and manage your login information. Password generators and all your saved passwords are accessible with a single master password.
Employ multifactor authentication or 2FA
The best passwords are secure. That’s why improving the login process by implementing MFA or 2FA is also important. Resulting from these processes, logging into an account requires the user to provide two forms of identification.
Consider two-factor authentication (2FA) as an example. It demands not just a password, which you know, but also a one-time password (OTP) generated by a mobile app, which you have. It sounds like MFA, which stands for more than two-factor authentication.
Make all your access up-to-date
Access to social security accounts should be restricted to employees who are accountable for such matters. Access should be discontinued, and the password for the account should be modified upon a worker’s resignation from the company.
Monitor who has access to ensure that changes are managed appropriately and are up-to-date. If former employees’ access is not promptly removed, this poses a security risk.
Use a VPN
Smaller firms often ignore Virtual Private Networks (VPNs) because they believe they are only necessary for more prominent organizations. Virtual private networks, on the other hand, encrypt data and serve as a robust shield for digital devices.
Using public Wi-Fi and mobile devices to manage businesses’ social media accounts further highlights the critical need for improved digital security. Wireless network security is well-known since they are easy prey for attacks that may expose your account details.
Several low-cost consumer VPN options are available for smaller businesses. Always get a good VPN service. Never opt for “free” VPNs because they may sell your data once you trust them.
Regularly check your social media platforms.
Managing accounts requires a lot of effort, but many excellent tools help automate tasks, such as scheduling posts. It saves time and work but doesn’t need to eliminate the necessity of monitoring your accounts.
It would be best to have someone monitor your social media feeds to avoid falling victim to fraud, false information, or harmful links. Although technologies may help with this, it is always best to have a human check frequently.
Moreover, it increases the likelihood of identifying and addressing problems that have a negative effect in a timely manner.
Conduct regular security and privacy reviews.
Apart from the ever-changing hazards, social media platforms also change over time. It is recommended that you conduct regular security evaluations to ensure that your accounts remain secure. These assessments aim to assess configurations, evaluate new functionalities, or modify security rules as needed.
In addition, it is advisable to change your login credentials from time to time. Changing passwords periodically is important to maintain your security level, regardless of their strength. If you have been notified about the data breach on the system, change your password immediately.
Implement a security policy for social media.
A social media policy should be established and followed stringently to ensure all employees know how to identify and prevent phishing and other frauds. Establishing acceptable content, professional behavior, and account standards is essential for every company’s social media presence.
Follow the principle of least privilege (PoLP) and only provide access to those who really need it for their jobs. Furthermore, you should have a thorough incident response plan to properly prevent social media security breaches.
In addition to safeguarding your business reputation, these measures can reduce the risk associated with your account.
Keep an eye on third-party apps.
If you want your social networking platform to reach more people, you can connect it to other applications. These applications often provide extra functionality that the platform may need to improve.
Applications’ security standards may differ because various individuals create and develop them. A social media network is as strong as its weakest link, just like any other business. Your social media accounts may be at risk if hackers were to get access to them via an unprotected app.
Limit account access
Restricting access to your company’s social media accounts to untrustworthy workers or partners is crucial. An excessive number of people involved might increase the danger of security breaches. When feasible, utilize permissions based on roles to guarantee that each user only has access to the resources they need to carry out their responsibilities.
Educate your employees
The most effective method of keeping your company’s safety off social media is to ensure that all your employees know the risks and how to protect themselves.
The number of committed crimes online is increasing, and one of the most straightforward ways thieves can obtain private information is through social media.
On the other hand, this will help you keep your account safe. But even the best protection methods can’t always keep you safe. So, if your account gets hacked, you must have a plan. This plan should include steps for getting back into your account and limiting the damage the attack did. Also, know that if you need help with what to do, you should always talk to a professional.
Final Thoughts
Protecting the social media accounts of your business is extremely crucial in 2025. As cyber-attacks rise, so do the means and technologies that prevent them.
Utilizing ways to secure social media makes it possible to secure your accounts, protect your business’s reputation, and focus on what truly matters: building relationships with your audience.
Take action right now to strengthen your social media presence. Security is a corporate must, not a choice.
AUTHOR:
Jennysis Lajom has been a content writer for years. Her passion for digital marketing led her to a career in content writing, graphic design, editing, and social media marketing. She is also one of the resident SEO writers from Softvire, a leading IT distributor. Follow her at the Softvire software store now!
