Finally! “app development” is done and you have developed an app that is awesomely created and working flawlessly on many platforms you choose to run. Well, I must say that it is a great start. But, take a pause and have a deep thought that will you achieve the success by only doing this? I guess little more effort needed because success will not come immediately after your app launch but it can if you choose a less competitive niche and there is great market demand for your app.
Well, the challenge comes when you realize you have uploaded your app to the App store and keeping an eye to see the download increment rate. Being a coding geek, your program coding uniqueness leads you to implement an awesome app that helps you target prospect solve but promoting your app and gaining more downloads along with loyal users is the most battling field where most developers struggle to overcome.
Hold on! Escape is not secret at all. Listed app marketing & promoting strategies will help to boost the reach on the app.
Have you heard a term SEO? Search engine optimization, which use to enhance website visibility on the internet. It goes with the apps too. To increase the app’s visibility ASO (App Store optimization) is like Google to find anything.
ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.
Improving your ASO can lead more download on your app among thousands of apps available on the app store. Because effective ASO strategies can rank your app higher on the app store and attract more potential customers to download your app.
The use of Meta keywords and title is the part of ASO goal to increase the app’s visibility.
If you want more app downloads, start by increasing your brand awareness. Push your app on the web where you can.
Building a website or a landing page will help you spread a useful content about your app. Must include a center point on your app so that the users can learn more about your app.
Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
Another effective strategy to gain more downloads is to make your app free at launch. This sounds pretty easy but it can drive a drastic growth in app downloads.
If your app is paid on App Store, a quick and smart trick is to make your app free for a week and this will lead visitors more curious about downloading your app.
And if your app is free and paid in-app features than make your IAPs free for a while and get more downloads and engagement on your app.
Along with the strong algorithm, reviews can be a strong catalyst in the bank of app download.
App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of reviews and ratings, you can be sure that your conversion rate will be very low.
In order to apply this strategy efficiently, use push-notifications at the right time in your app’s functionality.
Last but not least, it is vital to try getting other people to mention or talk about your app. This will boost up your brand awareness among millions, which will unavoidably bring more, downloads.
Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.
The best way to perform this is a launch press release of the apps to make it media friendly.
Launching a successful app is not enough to win the market, but to avail more and more downloads should be the target of the mobile app developers. Attain more downloads via availing above mentioned free best practices.
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