“Brands are all about trust. That trust is built in drops and lost in buckets,” said Kevin Plank, an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, an American sports equipment company that manufactures footwear, sports and casual apparel.
Today’s customers want to connect with innovative companies. They don’t care about tricks or being fooled by over-the-top products. Therefore, today’s companies and startups need to create a unique branding path that creates an enjoyable customer experience. This allows you to develop a strong brand identity that will set you apart from the rest. Growing your brand image requires learning from great examples, one such example is Bardya Ziaian, a Toronto-based entrepreneur with a track record of founding successful companies and creating jobs in the fields of fintech, brokerage services, and financial systems. In 2004, Bardya Ziaian moved on to Royal Capital Management Inc. as a Managing Director. There, he was responsible for managing assets totaling hundreds of millions of dollars.
Here are some ways you can develop your brand image:
Integrate innovation into your brand:
While there is a constant emphasis on building innovation into your branding strategy, innovation cannot have a significant impact unless it comes from the core of your organization.
One way to innovate is to evaluate and improve your products and services so that you can meet the ever-changing needs of your customers. To do this, form “innovation teams” in all departments. By embedding innovation into all parts of your business, you are laying a solid foundation on which to build a strong brand identity.
Think about how you can reinvent your company:
Companies that have built strong brands are always on top as they are constantly reinventing their branded products and services. By checking their performance regularly, these companies can identify anomalies at an early stage.
Whether you experience a slight deviation from your operational path or some project stalls, brainstorming sessions are a great way to reinvent your products and services. Brainstorming sessions can transform your business and help you keep your brand identity strong.
Offer added value to your customers:
Customer needs and wants should guide your branding and marketing efforts. However, if you want to build a strong brand, you need to not only get to know your customers but let them know as well.
This includes educating customers on how to offer them solutions. Provide a clear understanding of your product or service. You can use your website or social media accounts to provide details about your products and services.
Make bold decisions:
If you want to build a successful brand, be prepared to take risks. This includes making bold decisions and sticking to them. Bold branding requires you to explore new trends and take risks.
Look at the branding strategies of other companies and finally find a unique branding path for your own company. This bold brand will make you stand out and customers will identify you as an industry leader. Strength and confidence lead people to develop more affinity with your company.
Brand synergy practice:
Brand synergy ensures that the company controls the various parts needed to create a great customer experience and maintain a positive image. Brand synergy involves the creation and pursuit of a common vision that integrates all aspects of the company’s activities. To build a strong brand, you have to follow simple synergy rules.