Trends
Technology is crucial to businesses in every industry. It helps to streamline operations, improvise productivity, and double revenue streams.
But which technology trends should business owners keep their eyes on? Learn more about these top tech trends on Techsbird. They include:
AI is a technology trend that’s pervasive. It powers navigation and map apps, streaming online services, personal assistants on smartphones and smart home devices, and it even helps drive cars or deliver medical treatments.
It has also been used in a variety of business applications, including customer service work, lead generation, and fraud detection. Additionally, it has helped streamline supply chains, forecast maintenance, speed up healthcare, and improve power efficiency.
Some of the more popular examples of AI include Apple’s Siri and Amazon’s Alexa voice assistants; chess programs that defeat world champions; and generative models such as ChatGPT-3, Bard, and Dall-E that generate text or images. These are known as weak artificial intelligence (AI). The current decade has seen the development of stronger AI systems such as self-driving cars and ML-based question-answering software like IBM Watson.
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The Internet of Things (IoT) is a network of devices that are connected to the Internet and can send and receive data. IoT is also used in smartwatches and fitness trackers, which can communicate with one another or with mobile devices to perform actions.
In homes, IoT can be used to make the home energy-efficient and more convenient to run by allowing homeowners to control various aspects of their home remotely. IoT is also found in vehicles, where it can help drivers and cars with maintenance and safety. For example, a car with IoT can report mechanical problems and crash information to a 24-hour service advisor.
Businesses can use IoT to improve efficiency, productivity and customer experience. It can also help them track customer interactions with products and services. For example, a company could monitor how customers interact with its website and apps to optimize digital content. IoT can also be used to monitor the performance of physical assets and help with resource planning and inventory management.
Augmented reality, or AR, is a way to add information to what you see. This information can be added in the form of digital visual elements, like overlays or animation, or it may come as audio or other sensory stimuli. AR is widely used in consumer and business applications. Examples include the heads-up display in fighter aircraft, sports broadcasters using AR to draw lines on a live football field to illustrate and analyze plays, and furniture and housewares giant IKEA’s virtual room designer.
In ecommerce, AR is enabling customers to experience products before buying them. For example, the Warby Parker app lets users try on glasses virtually.
In more industrial settings, AR can be a powerful tool for worker training. For instance, a mobile device can be pointed at equipment to view step-by-step guides, documentation, manuals and more.
Whether you’re looking for a local restaurant or a nearby store that sells a particular product, voice search is making it easier to get the information you need. With this technology on the rise, it’s important for digital marketers to understand how voice search works and how to optimize their websites and content for voice searches.
A voice search is a conversation between the user and their device, whether it’s a smartphone or home smart speaker. The device then uses natural language processing to translate what is said into data that can be understood by the computer interface. This allows users to perform a search by simply saying their activation phrase and asking a question in the way they would in real-life conversation.
As with any other search engine optimization (SEO) technique, the same best practices apply to optimizing your website and content for voice searches. These include using long-tail keywords, incorporating schema markup to highlight important information in your page titles and optimizing content for 9th grade reading level or lower, as voice searches often mimic real-life conversations.
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