E-commerce: 6 tips to promote your products

6-tips-to-promote-your-products

Table of Contents

1. Capture the attention of visitors with entry pop-ups

To promote a new product, nothing beats the home page! The moment when your visitors access your e-commerce is a perfect opportunity to promote your new products.

A pop-up with your product or the latest collection can be displayed the first time potential customers visit your site to get their attention. Do not be afraid to be creative so that the visitor does not feel attacked but, on the contrary, he wants to know more about your article.

6-tips-to-promote-your-products: read reviews

To encourage the attention of internet users, you can also offer an exceptional discount.

2. Retain your visitors with an exit pop-up

An alternative to entry pop-ups is to allow your visitors to first explore your website and then retarget them with an exit pop-up before they leave.

The must: offer them to continue shopping by displaying the products they have just viewed.

You can also push retargeting further: via Google Ads or on social networks to stay in their minds and trigger the purchase.

3. Get the most out of Instagram

Instagram is without a doubt one of the most popular marketing channels for brands. Trendy and very visual, this social network is ideal for promoting your new products.

Consumers rely a lot on visuals when they make a purchase decision. So if you can promote your article on a quality Instagram profile, you increase your chances of success!

Identify your products in your publications, dialogue with potential consumers, create qualitative stories and you will increase traffic to your e-commerce business… as well as your sales.

4. Send your products to qualified influencers

Influencer marketing is one of the most effective ways to promote a product online. It generates a retention rate of 37% higher compared to other strategies!

To avoid leaving your budget there, prefer micro-influencers, who have the real power of recommendation on your market. If their audience is smaller than the “stars”, they are highly respected and “listened to”. Closer to their community, they make your campaigns authentic, effective and efficient.

5. Promote your products on Google Shopping

With 31% growth, Google Shopping is responsible for 59% of all Google search ad clicks! It greatly wins over other text ads and marketing channels.

It must be said that its location is perfect: at the top of the search results, in a visible insert and illustrated with images of the products.

6. Integrate bundled products

Why not make a group offer? 6 tips to promote your products

The creation of a bundle optimizes the average value of an order, but also promotes certain products. Indeed, you can add less sold, little known or new items to make them known.