Email Marketing – The Old Wine in a New Bottle

Building a brand name in this competitive marketplace takes a lot, and retaining that image takes even more. With multiple marketing strategies being used by businesses, the goal has been commonplace. Although several other techniques such as media influencers, chatbots are making rounds, email marketing is here to stay.

Lately, it has been found that the widespread use of emails to reach out to customers has only increased the customer base. Statistics reveal the same in a distinct manner, shunning all the rumours that it is not an effective marketing strategy.

Among the top Content marketing trends 2020, emails have carved their niche for a long time. Look at the data revelations. They tell a different story altogether.

So, it is evident that emails have a considerable impact on the business in terms of finances too. No wonder, it is an effective technique to connect to your potential customers.

Statistics to Sustain the Claim

Email marketing constituents multiple activities, and therefore statistics also vary based on the same. A great initiative from the company’s side in connecting with the buyers, the impact of emails cannot be denied.

Let us look at some of the prominent activities and their data for your reference.

• Number of emails sent each day

Survey shows the number of emails sent is rising every day since the last three years. Not only that, but it is also expected to rise in the next five years as well. Currently, it is nearly 300 billion per day.

• Opening of mails by customers

As high as 80% of customers open an email on receiving. The opening rate of a welcome email specifically is higher than any other kind of mail. People like them to be acknowledged, so when you send a welcome mail, it gives them the feeling of being important to you.

• Growth of businesses

Customer acquisition and retention are driven by email marketing. So, when you reach out to them via emails, more than 80% of your customers are likely to reconsider their decision to purchase or avail a service from you.

• Abandoned emails

Users often abandon shopping carts. However, with an email from your side can give them a reason to return to the cart and complete the purchase. Survey reveals about 70% of users are likely to make a purchase after opening the retargeted mail.

• Personalised and interactive emails

Connecting to an audience in a personalised manner can work wonders for your business. Getting deeper to resolve their problems by offering them a discount or an extension of last date some of the features that excite your customers. Out of the lot, around 50% of your emails will generate revenue.

Look at the image below. It shows a personalised email from Pinterest to a user. Read the first line where Pinterest has offered some exciting ideas and has also included pictures to appeal to the user.

Therefore, emails carry the prowess to impact buyers or customers in ways that are beneficial to both. All you have to do is frame the right email with appropriate content.

How to do that? Read below.

How are Emails Impactful

The sole purpose of writing an email or email marketing is to connect with the customer. So, the first step you take is to put yourself in their shoes and think about what they want. The following points might help you –

• Personalise the mail by greeting them with their name.
• Identify their activities on the cart and start from where they left.
• Include videos that will speak for you.
• Offer them date extensions or discounts if they have been a loyal customer earlier.
• Ask if they would be interested in further promotional emails.
• Gather feedback on previous services they might have availed from your company.

Of all these points, mentioned above, videos have been a master player. They have shown an almost 300% increase in click rates of emails with a video.

The central idea is to give them a purpose to revisit your website or the cart. In this regard, you may also hire a top content writing company for the appropriate content for your email. They will provide you with innovative writings and videos.