Blogging is one of the important aspects of SEO. When you have a blog page that you update on a regular basis with blog posts that are high quality and on topics relevant to your audience, it can build a huge discrepancy to how your website performs in the search engine result pages.
But only writing a blog is not enough. You have to follow the right tactics for that. Here, we have put together a few tips that are even followed by the best SEO blogs.
- Think before you write
Before you start writing, think carefully about the message of your piece that you want to deliver. What do you want to tell your readers or which of the question that you want to answer? What’s the purpose of your article? And what do you want your readers to do after finishing the write-up? Think about the answers to these questions before you start your writing.
- Prepare a structure for your blog post
Start your post by creating a clear structure in your mind. Every post should have some sort of introduction in which you should introduce the topic, a body where the main message should be written, and a conclusion that should summarise the most crucial ideas or draw a conclusion. Think about what you want to say in every section of your post. Now, the real write-up should begin.
- Use paragraphs
Everybody uses paragraphs in their blog posts, but everybody does not know how to use them in a skilful manner in their write-ups. Don’t start each new sentence in a new line, just because they look nice. Think logically and then use the paragraphs. Each paragraph has its own specific idea or subject. Ask yourself what the key idea of each paragraph is. You must be able to summarise the main idea in only one paragraph. If you need more sentences then you should use more.
- Craft headings
Heading plays a crucial role to structure the whole page, so, use them properly. Headings also help Google to grasp the chief topics of a long post and so, contribute to the ranking. If you want people to find their way through your articles, you should use subheadings in order to lead people, help them to scan your page, as well as to clarify the structure of your articles. Ensure to use keywords in some of the subheadings. But you should not use them in each and every of them, as it will make the text clunky and unnatural that will put people off reading further.
- Optimise the length of the content
Ensure your articles have a minimum of 300 words. Search engines like Google prefer long articles, but if your article is too long and not very easy to read, it may scare users away. If you are a skilled writer and have proficiency, you can try your hand at long articles. And never forget to include the main keyword in the title and body of the content.
These are some of the general but most effective tips that are followed by even the best bloggers of the industry. You can also follow the same tips to craft blogs for your website. But if you want to be more perfectionists and include the best SEO techniques, then choose an SEO agency today.
Author bio: Charles Harish is a blogger on the best SEO techniques. In this write-up, he has pointed out a few blogging tips that are followed even by the best SEO blogs.
