How Should You Research Your Content Topics?

In the race to rank, there are thousands, even millions of people who are competing to create the best possible content for their blog/website. Content has now become the leading force in the world of marketing, therefore it is imperative that a proper strategy is created for the content that needs to be published on different platforms. 

From finding the right topics, to studying different trends, there are many aspects that go into the creation of content for a specific niche. 

In this article, we will discuss how you should research your content topics. 


#1 Study Your Competitors

As a content creator, it is imperative that you have a clear understanding of what kind of content you need to create. While your chosen style of content may be unique and glamorous, there is a pressing need for you to do a thorough research.

Before you actually begin the process of creating content, you need to know the type of content that has already been created. For that you need to study your competitors. This helps you in strategizing your piece and also helps you in creating something fresh and unique. 

Apart from that, studying your competitors also allows you to understand the type of content your target audience has been exposed to. 

#2 Look For Good Keywords

As content creators, this one step is often ignored by many. Imagine the niche of your blog is vegetarian cooking. You have a plethora of content but it is nowhere near the top 100 rankings. So to get out of this deadlock, it is important for creators to search for good keywords.

Looking for keywords is like finding a gold mine. Once you find a good set of words that don’t have much competition and neither do they have a lot of relevant content, half of your work is done. 

#3 Check Out Trending Topics In Your Niche

Another easy way to research content topics is checking out trending topics in your niche. While your website may have a lot of heavy articles with strong keywords, what will put you one step ahead of your competitors is your reach when it comes to trending topics. 

Keep your research tab open 24*7, 365 days. This allows you to always be in the forefront as you have strong content to hold you up and along with that you’ll have content on trending topics none of your other competitors may know about, or their content might still be in the pipeline. 

In conclusion

In this article, we discussed how you can research your content topics. Discovering new and unique topics is always a challenge. Sound research is a good way to counter this obstacle. 

At, you can find one of the best digital marketing courses in Delhi where you can learn everything related to content marketing and writing. 

About Gaurav Heera

Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for, an institute known for its best & affordable digital marketing training in Delhi

Leave a Comment