The Mission Behind Social Media Brand Charitable

It is a well-known fact that companies who incorporate giving back into their business receive a lot in return too. According to statistics, 85 percent of consumers have a more positive brand image of companies who give to charity.  Additionally, 90 percent of consumers today want to know what businesses are doing to support charitable causes. 

So why aren’t more businesses investing in causes that matter to them? Because It would be realistic to assume that any organization that invests resources towards a charitable cause would expect some level of return. And unfortunately, quantifying the real value behind giving back on a company’s bottom line can be hard to quantify. 

This is where Charitable comes in. Charitable combines the values of corporate responsibility with real business results. How? 

“Charitable offers a unique opportunity for brands and influencers to grow their social audience while giving back to a good cause. By partnering with top celebrities & influencers with millions of followers, Charitable is able to harness the digital reach of its partners to drive massive growth of real, engaged followers to an exclusive list of client social accounts. Coupled with loop giveaway campaigns with major prize incentives, Charitable campaigns are viral within minutes of the first post,” explains Jeff Smith, CEO, and Founder of Charitable. 

What Charitable does is emphasize the fact that business and value-driven benefits from giving back are not mutually exclusive. To that end, they’re able to easily demonstrate the numerous opportunities that giving back offers for businesses. 

“Our mission is to help businesses and influencers rapidly grow their audiences, while also making a meaningful social impact. Our goal is to drive millions of followers towards discovering new products and content while contributing millions of dollars to those in need globally. And, to have a lot of fun doing so,” adds Jeff Smith. 

The founders behind Charitable have a notable history of creating purpose-driven businesses anchored on philanthropy. The idea of having a platform that can streamline the efforts of brands and  influencers to support worthwhile causes was a natural progression of their inherent philanthropy

Our founder and key partners have a long history of starting purpose-driven businesses. This is why it was important for them to create a platform where brands and influencers can support a cause as they grow their audience. Charitable’s extensive network of celebrities and influencers garners tens of millions of followers that help drive the success of these campaigns. And because all efforts are tied to a cause that allows them to give back, engagement is consistently high. 

“The simplicity of working with us and achieving great results is what helps us stand out. Whether that’s on the part of the clients that wish to grow their audience only needing to spend 20-30 minutes total to get signed up and provide the info we need for them to be included, or the celebrity partners who we get the time required down to just an hour or so, or the nonprofits to whom we contribute thousands of dollars in cash with very little demand on their precious time or energy,” says Jeff Smith. 

Additionally, the level of excitement, the size of their prizes and incentives, frequency of the giveaways, and all-around better odds at winning also add to the draw.

So if you’re someone who wants to have fun and get a chance to win great prizes, be sure to follow @charitableprizes on Instagram. If you think your business needs a bit of a boost or you’re a micro-influencer that wants to build a following, reach out to Charitable to learn what their campaigns can do for you. And if you’re a non-profit that needs to put the spotlight on their cause, call us and find out how Charitable can help. Because for Charitable, when it comes to making a world a better place,  everybody wins.