What is a webinar and how should it be integrated into your business marketing strategy?

The word Webinar (in English) refers to a conference given on the Internet, live; is a combination of the word Web and Seminar for Webinar to come out.

Some call the Webinar event by other names, such as: Internet conference, Internet conversation, live Internet broadcast, web conference, e-seminar and online seminar; all with the same intention: webinar – webinar.

Conferences before an audience have the ability to create interaction, such as raising hands, asking questions, answering surveys, etc. Unlike the video that is unidirectional, from the presenter to the viewer, there is no way to express a position, ask a question or get an answer. So, if you ask, what is a webinar? The precise answer is: Webinar is a live web streaming system that allows dialogue with its participants.

What is a Webinar

The webinar is a conversation on the Internet, an online conference with clients, employees, suppliers and partners. You can make a presentation, demonstrate a product and transmit a message anytime, anywhere.

Participants sit in front of any device connected to the Internet (desktop, tablet, mobile device), listening to the presenter in real time, observing a video (WebCam), asking questions and obtaining live answers.

Different uses of the Webinar

Most online marketers use the webinar for marketing purposes and most business communication tools see the Webinar as a platform for delivering courses, so it is important that you know what a webinar is and how it can be used.

The webinar can be used to give a lecture or a course as you are used to dictating it in a classroom, classroom or conference room. Well, it’s not exactly the same; He does not see the audience physically with his eyes, he knows that he is there, but he has no visual contact with her. The participants see your presentation, listen to your voice, observe it through their web cameras, thus getting to know you and get a good impression about you. This is the most similar to a face-to-face meeting.

Now, what is a webinar for you? How much you can do with these benefits: do not leave the office, send a message to hundreds and thousands of people who are in all parts of the planet, allowing you to ask questions and answering them, and everything live and direct.

Webinar system

The presentation of the webinar online free must be done through a special software whose heart is a virtual room in the cloud, on the Internet. Do you know Skype? When you have an Internet conversation via Skype, a “virtual room” is created where the conversation takes place. The same happens with the webinar. When the presenter creates a Web Seminar, a virtual room is opened for the participants who will be able to listen, see and interact with the speaker, ask questions, answer by raising a hand to answer the questions and complete surveys.

Many providers offer a webinar system: some are free such as Skype and Google Hangouts, but most offer a system of paid webinars such as GoToWebinar, Webinar OnAir, WebEx, Webinar Jam Studio, Webinar and others. Each software has different options.