Rightly billed as the one-stop shop for your e-commerce and marketing needs, HubSpot is the current reigning king of sales and inbound marketing platforms. In the month of May 2018, HubSpot rolled out some platform integration designed for targeting existing Shopify users everywhere. HubSpot shopping cart can increase your sales without demanding much effort. While Shopify integration is available free of charge, you need professional assistance for HubSpot shopping cart integration. Available in all versions of HubSpot, Shopify integration helps both the sales and marketing teams of small to mid-sized businesses. Now there are a lot of great things one can do with this integration.
Creating better contact properties in HubSpot
This integration allows you to sync your customer field data between your HubSpot account and Shopify integration. Here is how you can do this:
A) Determine the fields you want to move to the other location.
B) Create these fields in HubSpot.
- Go to your HubSpot account and open the “Contacts” menu.
- Go to the top of the screen and select “Actions” drop-down menu.
- Choose “Edit Properties” from the menu.
- Go to the top right corner and click “Create a Property” to create new customer properties.
- Fill out “Field Type” values corresponding with the information you will collect.
Now move your data from Shopify to HubSpot using the create or update contact API endpoint.
Adding individual order summaries to contact records
HubSpot has The Deals API allowing the creation of unique order summaries for customers based on every single order they create. Here is how you can do this:
- Go to the HubSpot section and navigate to the “Contacts” section
- Select “Contacts Settings”
- Go to the left side of the screen and choose “Deal Properties”.
- Select “Create a Property”.
- Fill out the box with the information you want to collect.
- Map the deal by using the “Create a Deal”.
This is where customers create orders and check out in your store. Now, you will find a contact created. After that, you will find that individual summary are created and also added to contact records. Now, this information is always available to your sales teams.
This will keep you informed of the habits of your Shopify customers. This will strengthen your relationships.
Gaining better insights about customers with Smart Lists
You can sync customer data and order data from Shopify to your HubSpot account. Here you can make use of the “reporting” and “smart lists”. This helps you in uncovering a deeper and more meaningful insight into your audience. It starts with installing HubShop.ly for Shopify app.
All this stuff looks too technical. You can take advantage of professional HubSpot shopping cart integration, HubSpot PayPal integration, and other HubSpot integrations. You can simply visit the website of professionals offering these HubSpot integration services.
