So, people are visiting your website; your website traffic is increasing gradually, but what about conversions? Your website traffic is useless for your business unless it converts. Whether you are running a mobile app development company, digital marketing agency, ecommerce business, or fashion brand, remember, converting visitors into customers is the sole reason behind every business. But how do you turn your website visitors into paying customers?
Smart marketers try their best to make the most out of the website traffic and create a smart conversion optimization strategy to get more leads and sales. Companies who are unaware of their website conversion goals and don’t invest their efforts in creating a conversion optimization strategy will not thrive for long.
If your website is generating huge traffic, now is the time to set website conversion goals to generate more leads and close more sales.
- Form Submission
For many businesses, form submission is the ultimate conversion goal for their website. Whether you want your website visitors to subscribe for a newsletter, register for a seminar, submit their contact details, marketers persuade visitors to sign up and request something. If you want people to complete the form and get maximum conversions, it is advised to keep your form short, adding too many fields will frustrate visitors.
Make sure to use the right layout and place it in an ideal place where the majority of visitors can easily see it. Choose a color that stands out and fits best with your website design and layout. Use bold colors such as red, orange, green to attract more visitors. You can encourage visitors to take the desired action by adding social proof. One more thing, be clear about what will happen next when the user clicks the submit button. It will significantly increase your conversion rate.
- Click a CTA Button
Whether a CTA button directs visitors to check out your product page, visit a pricing page, or simply download a guide, clicking a button can be your website conversion goal. By tracking how many people are clicking a button to take the desired action, you want them to take will help you see how it guides your audience towards your goal. If you want to get your audience to click the CTA button and complete conversion, you need to use specific text that draws the attention of visitors.
Creating a sense of urgency in your CA button is a very good tactic to maximum clicks. You can make it visually appealing by adding fancy graphics that will encourage users to click through to try your offer or learn more. Remove all the distractions from the surrounding area to make CTA more clickable, try to place it over whitespace.
- Content Sharing
If you post valuable and informative content on your blog, you can set a conversion goal for content shares. The ultimate goal of creating content is to help readers solve their problems and engage your audience. People will definitely share your content if it is engaging, informative, and solve their pain points. To encourage readers to share your content and make a purchase decision, you can incorporate user-generated content.
If people are sharing your content, it truly shows that the content you produce is appealing to your website visitors, and you are going in the right direction. By tracking which social media channels your visitors are using to share your content, you can also strengthen your digital marketing efforts.
- Mobile App Download
It is one of the most famous website conversion goals that ensure your mobile app marketing is very effective, and people are downloading your app. Today users want outstanding user experience; they won’t bother to uninstall the app if it doesn’t fulfill their expectations.
To improve your app install and retention rate, it is important to develop a stellar app that is packed with unique features and helps users solve their problems. It is only possible when you have a unique idea and hire a professional team of app developers that can help you come up with a functional app that gets more installs.
- Closing a Sale
If you are an online store, purchasing a product is your ultimate conversion goal. And if you are a web development Dubai company or any other service-based business, turning leads into your clients is your major goal. In order to achieve this goal, you need to attract the audience that is interested in your products or services and willing to do business with you. Tell your potential customers how your products or service can solve their problems by posting informative blogs, explainer videos, or conducting a webinar.
There are many effective marketing techniques that help you convert visitors into paying customers. For instance, you can invest your efforts in social networking, blogging, running pay-per-click campaigns, sending personalized emails, social monitoring, giving away corporate swags – and the list continues.
All in all, setting website goals is important to grow your business. By setting smart targets, you can take your business towards unprecedented heights of success and reach your conversion goals.
