Amazon Seller Suspensions are happening every minute of every day. Our team of experts is assisting sellers with any and every problem that Amazon third-party sellers are facing on the platform. Being on the front lines daily, here is a list of the top five reasons sellers are losing their ability to sell and being forced to attempt to write a plan of action.
The infamous inauthentic suspension still tops the list of reasons why sellers get suspended: “Not quite counterfeit, but not acquired through the proper chain of custody.” What makes an item inauthentic? An item is inauthentic when it is not purchased from an authorized supplier.
Listing a new product? Make sure you are not infringing on another party’s trademark. Infringing on the intellectual property of others is one of the most serious offenses a seller could commit on Amazon.com. With Amazon’s recently updated and much more robust Brand Registry 2.0, copyright, trademark or patent infringement is much more difficult to get away with.
Recommended Tool — Amazon Trademark Tool
Be aware of your item’s condition and make sure to separate used and refurbished items from brand new ones. We always recommend our clients to opt out of the FBA repacking program, so that that the seller themselves have the ability to bring the inventory back and evaluate the condition of the product themselves. This is by far the easiest policy violation to receive as the buyers often complain to Amazon Seller Support.
4. Product Review Manipulation
Every seller wants 5-star reviews, but this is considered a compromise to the buyer experience. Review manipulation is the single most dangerous problem Amazon has right now. It’s a problem that has the potential to collapse the whole platform. Amazon losing control of their review system has jeopardized the platform in the most dangerous way possible: by jeopardizing this level of buyer trust. As soon as a person loses the assurance I described above, that person is no longer a loyal Amazon buyer.
Your customers want to know they’ll receive the same item they see on your product detail page. If your product is inaccurately portrayed in any way, you’re at risk for suspension. Buyers are so accustomed to the convenience of one-click ordering these days, so it’s natural that a customer may skim over important details on your listing. This happens, either way, so checking each listing for accuracy is an essential precautionary measure. “Not as described” are three deadly words for an Amazon seller, and all too often, these situations lead to an account suspension.
Related Guide: How to Restore Amazon Suspended Account?
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