SEO Novices, even though search engine optimization has been around for quite some time, you will still find a very large number of businesses who are still not using it. This is essentially due to the fact that marketers are typically worried about something or the other that does not give them the confidence to implement SEO. A quick look at some of the more common worries:
The Return on Investment
One of the primary concerns of those who are new to SEO is the return on investment of the SEO campaign. While increasing visibility to users with top-of-the-page results is undoubtedly essential for driving traffic and conversions, it does take effort and time to achieve them and the incremental traffic generation can’t also be guaranteed.
While the concerns are definitely valid to a certain extent, you need to appreciate that SEO is for the long term and you need to have a very flexible approach. Even if initially, the ROI is not positive, you can change your tactics to make it work to its potential.
The Investment in Time
SEO takes time to show results even if you invest a lot of effort in tweaking your site or engage a professional SEO agency such as SandCrestSEO. If you are already short on manpower or you are too busy with your sales and marketing activities, it may not be possible for you to devote the time SEO requires.
However, you can always start small and implement a basic SEO strategy that will help in traffic generation and allow you to survive until you have the time to give it a really big push.
SEO is too Technical | SEO Novices
There are many business owners who think that SEO is extremely technical and you need a lot of experience of website programming and design. Thus, they abandon the thought of implementing SEO because they think they would not make any headway that’s beyond their capabilities. However, even technical SEO is not very technical and it is possible to get where you want to be with far less effort that you assume.
Google Penalties Mean the End
Those who are new to website management and SEO tend to shiver at the thought of Google penalizing them for their indiscretions and driving their rankings to the dumps. While Google does pay a lot more attention than before to questionable content, links that appear to be spam, practices like keyword stuffing, etc., these mistakes are quite easy to avoid.
It’s only intentional and repeated manipulationof ranking that causes Google to penalize you by pushing your rank down. So, unless you are investing your time and resources in black hat SEO, there is nothing to worry.
Conclusion | Reviews
While many of the reasons discussed above may be quite real for folks who have never implemented an SEO strategy, it is usually the apparent complexity of the process that turns them away completely. There are so many factors and considerations to keep in mind for website optimization that most people assume that they can never master it.