Examples of promotion in social networks from famous brands

Today, the promotion of business in social networks is very important – there are a lot of people there, and it means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, holding promotions. Various sweepstakes and contests are often held by very many companies, but only a few of them have been able to hold such actions, which have almost become history. Cases, which will be discussed further, deserve to be called the best examples of promotion in social networks today.

1. Company: IKEA. Where: Facebook

In 2009, IKEA launched a photo share, and did not even know about cyber security system. On the page of the director of the company at different times of the day for two weeks photos were published, in which a large number of goods from IKEA were depicted.

The pictures were taken right in the stores themselves – the warehouses and shop windows were photographed. The user who first marked himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts.

2. Company: Odnoklassniki social network. Where: Instagram

Last year, Odnoklassniki conducted a fascinating quest among users of another social network – Instagram. The creation of the quest involved 36 pages on Instagram, each of which belonged to a specific employee or was devoted to one of the departments of the Odnoklassniki company. All pages were linked together in a certain way with the help of tags.

The plot of the quest was this: the young man came to the party, which was held in the office of “Classmates”, but the fun was already in full swing, and he could not find the girl who called him there. Quest participants had to be smart and find this very girl, using the hints tags.

3. Company: Intouch. Where: promo site and Twitter

Intouch insurance company introduced a new car insurance service against all kinds of damages that are not dependent on the driver. The plot for the advertising campaign for this service was a situation in which a grand piano falls on a new car.

A garage was rented and a victim car was delivered to it, over which a huge grand piano was hung. By the way, it weighs as much as 350 kg. The grandfather stayed on several cables that could break off or remain intact depending on such conditions: will FC Barcelona get to the Champions League final, will the eagle or tails, whether the air temperature rises above 21 degrees in Moscow. On a promotional site specially created for this, everyone could vote for a particular condition and watch the car and piano fight live. The campaign quickly became a hit on Twitter, and literally a couple of days after the launch of the campaign, the hashtag #carvspiano became one of the leaders in the number of publications.

4. Company: A.1. Sauce. Where: Youtube

At first, this company was called A.1. Steak Sauce and, accordingly, produced steak sauces. When it was decided to expand the product line, the name also needed to be changed, or rather, to remove the word “steak” from it. In order to present these changes to consumers as unobtrusively and easily as possible, a cute video clip was created, which showed how sauce can be friends on Facebook not only with meat, but also with fish, potatoes, cheese, lobster and other products.

5. Company: Lay’s. Where: Facebook

It is a great marketing move to invite customers to participate in the product creation process themselves. And where else to offer it, no matter how in social networks, i.e. best small business in Calgary are working.

Chips maker Lay’s has offered its followers on Facebook to come up with a new flavor for future chips. And the one, whose variant is recognized as the best, will not only be able to see his idea embodied in reality on the shelves of stores, but also receive a whole million dollars. During the two months that the campaign lasted, Lay’s received so many ideas for future products that, perhaps, the next decade could definitely not be addressed. And the post with the action in the social network received more than 4,500 reposts.