How to Build Brand Awareness and Avoid Poor Visibility on Instagram?

Instagram is not only an image-sharing app for foodies and travel enthusiasts. Rather it is getting immense popularity among various business owners for promoting their services and products.

Small business owners can use this platform as an effective tool for digital marketing. If you are already on Instagram and facing problems like poor visibility, don’t worry. You are not alone. 

Many people find it problematic to build brand awareness and remain visible on Instagram. It is because they don’t use this social media platform wisely. However, it is a powerful marketing tool where reaching millions of people does not seem impossible.

Gaining organic followers is the first step of Instagram marketing. In this post, we will share a few easy and effective tips for small business owners to build brand awareness and avoid poor visibility on Instagram. 

So, without any further ado, let’s quickly get started. 

  1. Captivate the attention of your target audience

As we know, Instagram is known as an image-sharing social media platform, and a picture speaks a thousand words. So, you can share an interesting image with a catchy caption and excite your target audience easily on Instagram. You only need to have a creative plan and execute it. Apart from it, now this platform is not limited to pictures because reels, IGTV, and Instagram LIVE are also the talk of the town. 

  1. Switch to a professional account

Small business owners should know the importance of a business account and use it for promoting their business. Many people keep posting business-related content from a personal account and expect greater results. If you have a professional account on Instagram, your audience can call, text, or e-mail you directly. You have the opportunity to access and analyze the insights and impression data. It means you can check the success of your campaigns and plan accordingly.

  1. Make most of Instagram by using its various features

Have you ever posted an Instagram story? Do you know your stories can last forever in your Instagram account? Yes, if you add it to story highlights, it will not disappear after 24 hours. Well, Instagram has some unique features that make it popular among small businessmen. Another interesting thing about stories is the ‘swipe up’ feature which takes the user to the landing page. So, it’s the right time for business owners to create Instagram stories and remain visible. Using all such features of Instagram will surely help in brand promotion.

  1. Are you using the right hashtags?

‘Adding hashtags to every post is time-consuming. I don’t want to do it.’ If you have the same approach, you don’t know the importance of hashtags. Optimize your hashtags, and you will not find it time-consuming. How to do it? Here is the pro tip. Pick a few hashtags with major exposure (more than 1000,000 posts) and some with a few thousand posts. Adding at least 11 hashtags will help you to boost engagement.

  1. Comment on other’s post

Building connection is important for every business, whether it’s online or offline. So, go for it. Comment few good things on at least three posts every day. Follow accounts that create good content and might help you in future. Leave good comments, and be friendly. Also, there is no harm in following and giving a shout-out to other accounts.  

Summing up

Instagram is a perfect platform for promoting business, but you should know how to use it effectively for better results. If you think knowing how to grow Instagram followers organically is the only challenge of Instagram marketing, it’s not right. There is so much to learn and explore. Small business owners should use this platform and keep an eye on its latest features and trends. It will help them to boost their business. 

This post must have helped you in understanding easy and effective steps for promoting your business on Instagram. Also, small business owners who are not getting the expected results must start from scratch and keep all these tips in mind. It will help achieve the expected results.   

Read also – Articles on Digital Marketing

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