Social media is filled with influencers, and everyone knows about the term. In the beginning, most brands rushed to influencers with a high number of followers. The rules are quite simple: more followers leads to more reach and more branding.
It’s an evolving field, so now micro-influencers are getting more attention for branded promotions. They are vital in Fashion Influencer Marketing Agency because of their authenticity and loyal audience base. Let’s see how.
What is a Micro-Influencer?
A social media influencer with followers between 1000 to 10,000 is a micro-influencer. They are authentic and skilled in their particular niche. Due to quite a number of followers, they have a highly loyal audience base.
Why are Micro-Influencers Important for Fashion Brands?
Brands work with micro-influencers because they perform so well when it comes to brand partnerships and work very authentic. They curate content that is creative and relates to their audience.
Their following is slightly lower, so the content publishing seems to be more achievable and relatable to their audience. Also, users know that micro-influencers paid less or sometimes not at all, so they promote the ones they genuinely love when it comes to promoting.
Content Engagement is Quite Higher
Micro-influencers are the essential tier of influencers for huge brands. They have slightly higher engagement rates on their post, and it leads to customers. That means engagement is real!
They have gained huge popularity that entices brands and consumers because it assures them to be digital creators or influencers. In addition, partnering with micro-influencer brands boosts their engagement because of their dedicated leads.
Don’t Burn a Hole in your Pocket! They are Cost-Effective
Who doesn’t love cost-effective advertising? Small or large brands love to work with micro-influencers as they charge low. Some are working on a collaboration basis, making a partnership with brands more flexible. It lets brands out to work with fashion influencer marketing agency while still relying on budget.
82% of users follow micro-influencers recommendations, which leads to cost-effective advertising and higher conversion possibilities.
Niche is More Relatable to Their Audiences
Micro-influencers follow specific niches, and it could be anything from food hacks to fashion tips. So if they follow a particular niche, they create and execute it very well.
Also, audiences are particularly attracted by that niche. So when you take this further, Instagram platforms recognize accounts in a particular niche. If someone posts content related to fashion and receive a high engagement level, they will show it to a wide audience. And in such a way, the fashion-related content gets explored.
What to Look for in Micro-Influencers?
One thing is to find influencers, but what to look for and how to select needs a lot of focus. So here are a few things you need to look for in micro-influencers.
- Analyze their post quality and content.
- Check if they are dedicated and particular about their niche.
- Monitor how the audience reacts to the content that influencers publish.
- Know how frequently they post on their account.
- Try to analyze the audience quality of micro-influencers.
Once you all are clear about what to look for in a micro-influencer, then you can move forward to frame your strategy.
Get the Most Out of Micro-Influencer Marketing!
The power of micro-influences is humungous, and fashion influencer marketing agency indeed put their hand to tap on this! It isn’t easy to be visible on social media and promote your business, but it all happens if you choose the right influencers. Your brand presence will increase in no matter of time.