With the growing importance of content marketing, a lot of people are hiring content writers to rank higher on the search engine. But a lot of you don’t know how to avoid mistakes when outsourcing content writing services.
Yes, there are a lot of areas where you can go wrong and it is important that you should know about these. Read the article below to understand what are the types of mistakes you can do and how to avoid them.
Mistakes to avoid when outsourcing content writing service
Below listed are the most common mistakes you can make when hiring a company for your content needs:
- Not asking for samples before hiring
You take a test drive before purchasing a car. Right? Then why not ask for a sample before taking any services from a content writing company?
This is one of the biggest mistakes you can make before hiring an agency to do your content-related work. Always ask for a sample on the topic of your choice so as to understand whether the article matches your expectations.
By doing this you will save yourself from investing money in a place from which you will not be benefiting. Many companies provide you with a free sample if you ask so do not miss out on that opportunity.
- Hiring the cheapest content-writing company available
Who doesn’t like saving money? It is a human tendency to go after cheaper options available in the market.
But is the cheapest option always the best? The answer is that it varies from situation to situation. Do not run after suspiciously low-priced services available in the market.
A lot of content-writing companies are a bit more expensive than others but the quality they are providing is of top-notch quality. They ensure that the content they are writing for you ranks higher on the Google SERP(Search Engine Ranking Page) by conducting a series of quality checks.
- Not analysing the company’s client retention rate
The retention rate of clients a company has can tell a lot about the quality of their service. If another company is taking service from them for quite a few years then it must mean that they are doing something right.
Doing this step is essential because it can help you in understanding whether you can have a long-term partnership with the company or not.
Along with the retention rate also try to find out the portfolio of the company. It is important to know which type of clients are they working with. If you find reputed names in the portfolio then it can mean that their content writing service is good.
- Choosing a company with no prior experience in your niche
You will find certain companies in the market that will tell you that they can write any type of content for any industry. But is it worth it?
For example, You tell a person with a background in finance to write content on cosmetics. Now he/she can write on the topic given by you, but will it be properly optimised and contain all the necessary information?
You got your answer. Hence, first, verify whether or not they are knowledgeable about your niche. Have they written for clients related to a similar industry?
You may also find reputed companies that may not have previously catered to your domain but can do it well. So research the company thoroughly and then take your decision.
- Leaving the deadlines on the company
Do not forget to set a deadline for when you want the content to be delivered to you. If you leave the decision to the company the time periods can be excessively long sometimes and it might not fit in your schedule.
Giving the content writing company a definite deadline date will make them aware of the delivery dates and they can work accordingly. Also, avoid setting very tight deadlines as it may hamper the quality of the content.
Along with setting deadlines also ask for progress reports in between. This step will show the company that you are monitoring their actions and that you are serious about the service you want.
- Not providing them with sufficient instructions and details
Do you have set requirements that the content should fulfil? Then you should provide the writing company with enough details and guidelines so that they can comply accordingly.
The general formatting style, writing style, keywords placement style and casing style of the company can be different from what you require. It’s best if you make an Excel sheet containing all the pointers.
To make things easier for the writers you can conduct a meeting with them and tell them what you are expecting from the content.
- Not setting regular feedback sessions
After selecting the company from where you will take the service, you need to conduct regular feedback sessions with the writers and managers of the content writing company.
This will help in building a clear-cut communication bridge through which both parties will be able to understand each other.
Not only this, but it will also help you in telling them where are they going right or wrong. This will increase productivity and the outcome of so much work will be positive and good.
- Giving access to your personal data
This is one of the most important factors you should consider while outsourcing any service.
If you share access to your personal data with an outsider there are chances that it can get leaked.
No matter how well-known the organisation is to you do not give them the credentials. A lot of people neglect this point and later suffer the consequences such as financial loss or loss of legal data.
- Taking service from multiple companies
A common misconception is that you can save money by taking services from multiple vendors.
Yes, it can save you some money. But will the quality of the content be up to the mark? Will the company try to understand your requirements properly if you provide them with a little amount of work?
A better option is to hire a well-established content writing company that will help you produce quality content.
It will not only help in better content generation but also help in maintaining a workflow. If there is only one company you are taking service from, the management can be a lot better and smooth. Additionally, it will also help you save time in explaining things time and again.
To conclude,
Now that you know what are the top mistakes to avoid when outsourcing content writing services, you can hire the best one suited to your needs. A lot of people think that hiring freelance writers will be a cheaper option and go for this. But it is important to consider a few things like is the writer experienced enough. Hence, a better option would be to choose content writing services in Delhi because they have a team of professionals.
Some content writing service-providing companies also have dedicated teams of writers, editors, quality analysts and delivery managers. This ensures that the content you will receive will have a very high chance of ranking on the first page of SERP. So always research thoroughly before making your choice.
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