People don’t have the amenity of time to pick and search through the plethora of products available in the market. Items with the most thrilling packaging can stand out in the market and can have superiority over the others.
This is why custom packaging is a fundamental thing in making a brand recognizable among the other products. It usually happened, especially in the product market.
Everything related to packagings like the logo design, creative packaging design, and style of the boxes, all contribute to creating a strong brand identity.
Therefore, companies give attention to company details, and the market modes and hire a logo designer to create a logo. Similarly, they would do broad research for creative packaging design.
However, there are a few things as key in product packaging; they are listed as:
The shape of the box
Printed Images or Graphics on packaging
Material
Usefulness
Ecological Impact
Printed product Information
It is observed through many pieces of research that packaging has a special impact on consumer behaviour. It is the relationship between a consumer’s buying decision, process, and certain packaging factors.
Such as the packaging material, design of the box, colour, printed information, innovation, and so on, everything has a special place in its success.
The battle of brands gives rise to innovation. That’s why each day, experienced graphic designers in the globe strive hard to create ingenious packaging designs and concepts. These innovative designs will grab the buyers and make them remember the product for a long time.
Here Is the Beginner’s Guide for The Product Packaging:
Custom product packaging boxes are more than just a pretty one. The perfect product packaging can turn regular customers into cheering fans. Here it is the existing difference between being put into the cart or being left deserted on the shelf. But one thing, you, believe it or not, custom product boxes are easier than you think.
Let’s start on the road to design product packaging that always brings about your product as the first choice.
If you are new to product packaging designing, don’t be feared or confused because it is simply easy. But it technically needs attention and insights. But it’s okay.
It’s easy to get up running once you have started and have known all of the important elements that are necessary for fashionable packaging.
It’s time to inspire by the range of different packaging features in this blog.
Dictionary of The Packaging Features:
Through an understanding of packaging, terms will make the process easier and unique designing.
Here is a more in-depth technical guide to creating custom product packaging.
1: Die lines :
This is a 2D representation of 3D packaging. It helps to show the design on a flat and unassembled box. However, they are important because they guide both the designers and the printers about how to determine the layout and position of each box printing. Actually, these are the guidelines on how to cut, remove, and glue the box structure.
2: Printing:
Printing color is divided into two:
CMYK
RGB
CMYK refers to the four inks in color printing: cyan, magenta, yellow, and key (black). The CMYK color printing usually happens on a lighter, normally white, background. The ink lowers down the light that later on reflects.
For the broad spectrum of color models, the RGB color model is applied. This is an additive color model in which red, green, and blue light come together to regenerate the broad array of colors.
Then comes the style of printing:
3: Flexographic Printing:
Involves using plates during the printing process.
Implicates simple colors and is a good option for wholesale packaging.
4: Lithographic Printing:
It is for elaborate and detailed designs.
Provide the highest print quality for your packaging especially for bulk printing
However, the most expensive printing option available.
5: Digital Printing :
It uses CMYK ink colors to print things on custom printed product boxes.
It’s been a common method of printing
cost-effective because of no use of printing plates.
6 : Foiling:
This is the method of decorating the packaging and transforms the image on a thin layer of film. Mostly food, tobacco, luxury goods, and alcohol industries use hot stamping. This method uses the heat and pressure to release the image from the film onto the box and thus create a laminate.
7: Embossing:
The raised design is called embossing. However, it can be a font, designs, or image that you can press from the other side or below to make it prominent. Yet, the raised place can have foil or ink applied to it.
8: Debossing:
The opposite of embossing is debossing, and it comes to this shape by pressing the design from the above.
Same as embossing, you can apply it to images, print, or font and also can apply color on it later on.
9: Finally:
So, by reading all the above, you have come to the point that designing product packaging is quite easier. However, with it, your brand can and will stand out in a crowded marketplace.
