Comprehensive analysis on RTD Alcoholic Beverages Market 2020 report offers market size, share, trends, growth rate, statistics, and revenue data at global, region and country level along with key market dynamics, drivers, restraints, opportunity, trends and impact analysis: ReportCrux Market Research
RTD Alcoholic Beverages Market Size
RTD Alcoholic Beverages Market is estimated to grow from USD 13.98 Billion in 2019 to USD 19.46 Billion by 2027, at a CAGR of 4.3% during 2020-2027.
RTD Alcoholic Beverages Market Segmented By Product Type (Cocktail Pre-Mixes, Alcopop and Bottled Cocktails); By Flavor (Flavored and Regular); By Packaging Type (Cans, Bottles and Others); By Sales Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Retail and Others): Global Forecast, 2020 – 2027”.
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Market Overview:
Ready-to-drink alcoholic beverages are pre-mixed single use drinks with low calorie and low alcohol contents. The RTD beverages are available in large number of attractive flavours such as Berries, Citrus, Tropical, Spices, Mixed Fruits etc. RTD alcoholic beverages are available in the form of cocktail pre-mixes, alcopops and bottled cocktails.
Major companies are focusing to target young generation with colorful and attractive packaging. Also, Instagram-friendly brand identities have helped major manufacturers to attract health-conscious consumers. RTD alcoholic beverages are available in portable, easy to carry slender cans, bottles, slick stand-up pouches etc.
Sales for RTD alcoholic beverages was maximum in 1990 and 2000. But resurgence was seen in 2012 with relaunch of wide range of sophisticated flavors, premiumization and better-for-you advertising. A large number of divergent trends are seen such as hard seltzers, RTD hard tea, Craft Spirit Branded RTDs, RDTs with alternative alcohol bases such as sugar cane, gluten free organic bases etc.
Growth Drivers:
The global RTD alcoholic beverages market growth is fueled by increasing preference, popularity and demand for pre-mixed low alcohol content beverages as a result of increasing awareness about adverse impact of excessive consumption of alcohol. Easy availability in the market, growing shift from consumption of wine, beer, spirits to RTD beverages and growing acceptance among both young and millennial population is expected to boost market growth.
Availability of RTD beverages in wide range of innovative and attractive flavours and convenient packaging has further attracted the consumer. The ready-to-drink beverages are ideal choice for health-conscious consumers.
Growth Restraints and Challenges:
High custom duties on alcohol imposed by many of the countries may act as growth restraining factor for RTD alcoholic beverages market. Additionally, increasing demand for non-alcoholic beverages may impede the market growth in the coming years.
Growth Avenues:
Product innovation in terms of flavours as well as packaging is the key to market success. Emerging markets are also expected generate new growth opportunities in the coming years. Increasing investments for product innovation, adoption of growth strategies and booming organized retail sector are estimated to create potential growth opportunities for the RTD alcoholic beverages market.
Segmental Analysis:
The global market for the RTD alcoholic beverages is segmented based on into the product type, Packaging Type, Flavour, Sales Channel and region.
Based on product type market is segmented into Bottled Cocktails, Alcopop, and Cocktail Pre-Mixes. Alcopop product type segment held largest revenue share in 2019 and bottled cocktails segment is expected to register fastest growth in the coming years. Alcopop segment is further sub-categorized into Rum, Whiskey, Vodka, and Others based on base type used in the beverage. Bottled Cocktails are sub-categorized into Long Drinks and Others.
Based on flavor, global RTD alcoholic beverages market is segmented into flavored and regular RTD alcoholic beverages. Flavored beverages segment is sub-categorized into Berries, Citrus, Mixed Fruits, Spices, Tropical and Others. Flavored alcoholic beverages segment held maximum share in 2019.
Based on packaging type market is categorized into cans, bottles and others. Bottles segment dominated the market in 2019 whereas cans are expected to register fastest growth in the coming years.
Based on sales channel market is categorized into Specialty Stores, Hypermarkets/Supermarkets, Online Retail and Others. Hypermarkets/Supermarkets sales channel segment accounted for largest market share in 2019.
RTD Alcoholic Beverages Company:
Some of the best Some of the best Essential Oils Company analysis
- Halewood International Limited (UK)
- Asahi Group Holdings, Ltd. (Japan)
- Mike’s Hard Lemonade Co. (US)
- The Brown-Forman Corporation (France)
- Bacardi Limited (Bermuda)
- Pernod Richard (France)
- Anheuser-Busch InBev SA/NV (Belgium)
- Beam Suntory Inc. (US)
- The SHS Group (UK)
- Diageo PLC (UK)
- Others
Regional Analysis:
Europe was the largest regional market for RTD alcoholic beverages market in 2019 and accounted for almost 45% revenue share. Germany, France, U.K. were the largest country level markets in Europe RTD alcoholic beverages market. Overall alcohol consumption is higher in most of the European countries. Increasing health awareness has led to increasing preference for low content alcoholic beverages leading to increasing adoption of RTD alcoholic beverages.
Asia Pacific is estimated to be fastest growing regional market for RTD alcoholic beverages. Increasing penetration of e-commerce sector in emerging markets like India, China etc., increasing health awareness and increasing demand for low alcohol content drinks are factors supporting growth in Asia Pacific region.
North America was second largest regional market. Hard seltzers sales have seen noticeable growth in U.S. in past few years supporting growth of RTD segment. They have captured market due to perception as lighter version of beer. U.S. was the largest country level market followed by Canada.
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RTD Alcoholic Beverages Market Segmentation
By Product Type
- Alcopop
- Rum
- Whiskey
- Vodka
- Others
- Cocktail Pre-Mixes
- Bottled Cocktails
- Long Drinks
- Others
By Flavor
- Regular
- Flavored
- Citrus
- Berries
- Tropical
- Mixed Fruits
- Spices
- Others
By Packaging Type
- Bottles
- Cans
- Others
By Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Online Retail
- Others
By Region
- North America
-U.S.
-Canada
-Rest of North America
- Europe
-UK
-Germany
-France
-Italy
-Spain
-Russia
-Rest of Europe
- Asia Pacific
-China
-Japan
-India
-Australia
-Southeast Asia
-Rest of Asia Pacific
- Latin America
-Brazil
-Mexico
-Rest of Latin America
- Middle East and Africa
-Saudi Arabia
-South Africa
-UAE
-Rest of Middle East and Africa
Table of Content:
- Preface
- Research Methodology
- Research Methodology
- Models
- Research limitations
- Executive Summary
- Post COVID-19 Industry Dynamics
- COVID-19 Impact Analysis on Industry
- Restrictions due to COVID-19
- Demand-side Constraints
- Supply-side Constraints
- Market Price & Cost Analysis
- Price Trend Analysis of the Market
- Industrial Chain, Sourcing Strategy and Downstream Buyers
- Upstream Raw Materials Sourcing
- Industrial Chain Analysis
- Downstream Buyers
- Market Dynamics and Industry Analysis
- Global RTD Alcoholic Beverages Market: Introduction
- Market Drivers
- Increasing preference for low alcohol content beverages
- Increasing awareness about health and adverse impact of excess alcohol consumption
- Easy availability in market with wide range of flavors
- Market Restraint
- High custom duties on alcohol
- Growing demand for non-alcoholic beverages
- Market Opportunity
- Product innovation in terms of flavours and packaging
- Emerging Markets
- Porter’s Five Forces Analysis
- Trending Insights on Current Market Scenario
- Current Market Trends
- SWOT Analysis
- PESTEL Analysis
- Market Growth Attractiveness Analysis
- Competitive Share Analysis
- Company Share Analysis
- Strategic Developments
- Supplier Benchmarking
- Global RTD Alcoholic Beverages Market: Product Type Segment Analysis
- Global RTD Alcoholic Beverages Market: Flavor Segment Analysis
- Global RTD Alcoholic Beverages Market: Packaging Type Segment Analysis
- Global RTD Alcoholic Beverages Market: Sales Channel Segment Analysis
- Global RTD Alcoholic Beverages Market: Regional Analysis
- Regional Overview
- North America
- S.
- Canada
- Rest of North America
- Europe
- Germany
- K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East and Africa
- Company Profiles
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