It is a common belief that to be a successful brand, you need traffic and conversions from your website. The time has changed now, people are going for easier ways of shopping like social media shopping. Here I am referring to Instagram Shoppable Posts.
In 2016, Instagram introduced Shoppable posts. They encountered amazing results and now they are updating the Shoppable feature to make it easier for the people to go ahead and sell on Instagram. You can easily go ahead and tag your products on the pictures that you post. Definitely go ahead and try Instagram Product Tagging for your brand.
How does Instagram Product Tagging work?
Before I tell you more about Instagram Product Tagging, it is important to know that it is available in 46 countries only. In order to start tagging your products, you need a business profile. Before starting the process you need approval for starting selling on Instagram. Your store must sell physical items that adhere to Facebook’s Merchant Agreement and commerce policies.
Once approved, you can link your business profile with your Facebook product catalog. This way you will be able to obtain your entire product list on your Instagram business profile.
Now you can go ahead and tag your products on your pictures easily. Whenever somebody clicks on the picture, your tag will be visible to them. They can click on it and easily proceed with the shopping process by directly reaching your website.
Why use Instagram Product Tagging?
1. Enhanced User Experience
Instagram shopping can be a very tedious task to do. With Instagram Product Tagging you can reduce the friction throughout the user’s shopping journey. Many brands have already started obtaining results and have understood how essential it is to implement user-centric actions for your brand’s betterment.
Studies show that 46% of people do not prefer shopping from the same brand again if they have faced any complications or lags during their shopping process.
2. Built-in Shopping Reminders
If you go through a shoppable post, you will see a cart icon at the corner that reminds you of a shopping opportunity. Now the process of shopping has become easier as you don’t have to shop through the “link in bio”.
Visitors will automatically be able to look at the product price and description once they click on the tag. After one click on the tag, they can see even more images of the products. Brands can take advantage of this and display product images from different angles.
3. IG Shopping made easy
There are a lot of users that love to shop from Instagram. Keeping that in mind Instagram has introduced a new update that lets the brands maintain a shopping feed within its profile. They have added another section with the profile and tagged photo icons for shoppable feed.
4. Capture Mobile Users
When it comes to an e-commerce website, there is still a lot of traffic they obtain from desktop users but Instagram obtains almost all of his traffic from mobile users.
Giving the people an opportunity to shop from Instagram, you capture the mobile user’s customer base.
5. Discoverability meets sales
Instagram uses hashtags and locations to organize and categorize their content. It helps users to discover content in an easier manner. Now when we are easily able to discover what we need and buy it, it becomes the perfect shopping experience.
Instagram Product Tagging helps us merge sales with discoverability in the most accessible manner providing people with an easy way to shop.
Product Tagging for your website
Not only Instagram, but you can make your business website a visual shopping experience as well. You can do this with the help of the User-generated content of your brand. A tool like Taggbox commerce can help you collect UGC for your brand as well as tag it with your products.
Once you tag all your products on your user-generated feed, you can go ahead and display them on your website. This wall can help you with many benefits like:
- User Engagement
- Higher sales
- Brand Trust
- Brand Value
- And many more
Take Away
With the increasing trend of social media and social media shopping, it is definite that social commerce & social commerce platforms are the future of marketing. Instagram Product Tagging can help you well in advance with your marketing strategies.
By establishing a solid social shopping presence right now, the consumers will already have trust and reliability for your brand. This can help you with adding UGC and shoppable posts to your website also.
You can take your business to the upper step with these simple solutions, so what are you still waiting for?
