The design of a website is crucially important for a business. If we say that the website design is a complete portrayal of a business, it would not be an exaggeration. Whenever someone is searching for anything online, they first look at the website of that business.

With the way technology is climbing the stairs of modernization, businesses are fighting cutthroat competition to make it at the top. Among many new technological features and tools, a prominent facet is the design of a website.

People spend a significant amount of time online. This makes it a salient tool to use to attract the target audience. Businesses have a really small window of time to ensure people stay on the website. This window of time according to Contentsquare’s Digital Experience Benchmark report, ranges around 54 seconds across all industries. This is the time people will spend judging your website to conclude whether they want to interact with your business or not.

If the attention of the target audience is not captured at this time, people will immediately leave your website and not spend any time on it. Through this, you will easily lose your potential customers to your competitors.

For this reason, you need to avoid making some mistakes that are common in the website design industry.

Here are some of the most common mistakes that website designers make:


1.    No Call-to-Action (CTA)

A call to action can be anything that urges a specific response from the audience. This action can include anything from a prompt to immediate sales or subscription to an email etc.

A firmly and accurately placed call to action button helps the users successfully navigate through the website so that they know where to go and what to do. When businesses place a call to action button at a prominent place on the website, it aids the users in doing what a business wants the users to do.

Foregoing the option of a call to action button will only manage to frustrate your users and they will leave your website without interacting with anything. This way, not only your users will be unsatisfied but your business will also suffer due to insufficient conversions through your website.

If you are searching for a good website, a web design company will be a good option for you.

2.    Slow Loading Time

We live in the world of limited time and too much work. People do not have the time to wait for a website to load fully. If a website does not fully load in 2 to 3 seconds, it has failed to capture the attention of the targeted audience.

Many businesses make the mistake of not optimizing their website to load fast and that is where they lose half of their target market. The biggest mistake here is to use heavy content, images, and videos that will contribute to making the website heavy.

You need to make sure that you do not use any heavy content that will be hard to load. Your website should load in no time. This way, you can ensure that your target audience is satisfied with your business and want to engage with you.

Website development companies provide professional web design services that critically focus on making websites that are easy to load and provide a great user experience.

According to Review42, people only need 2.66 seconds to establish their focus on a particular website.

3.    Valuable Content

Making your website is not the only requirement that your business has. The content of your website is extremely salient here. Many businesses create a powerful website and then fill it with redundant and absurd content.

This does not help anyone. Not the business and not its target audience. The content presented on the website should be relevant and valuable to your target audience. When your target audience visits your website, they should take away something important to them.

This can only be done through the inclusion of relevant information in your content. Avoid using any content that is in trend. Not every trend or news is important to your brand. When you are creating the content of your website, you need to crucially think about your brand exclusively.

Through this, you will be able to generate relevant and informative content for your target audience that will manage to convert them into profitable customers.

4.    Bad Colors & Themes

When people visit your website, the first thing that catches their eyes is the colors and themes of your website. They will look at the content later to figure out whether it is important to them or not. First, they will encounter the colors and design layout of your website.

If your website has colors that do not complement your business or do not go well together, it will immediately turn your website visitors away. The key here is to use colors that hugely accompany the whole theme of your website.

It has been seen over the years that businesses usually make a mess out of their website by simply using every prominent color and theme available to them. This is an amateur move. You should avoid making this enormous mistake.

Try to use colors and themes that fit the image of your business and look well presented on your website. If you are contemplating the colors and themes for your business, you can look up a web design for small business that accurately fits your business.

According to Adobe, almost 59% of website visitors prefer to browse websites that are appealing to look at.

5.    No Mobile Responsiveness

The importance of making a website mobile-friendly cannot be emphasized enough. People spend a lot of time on their mobile devices today. It should be the top priority of businesses to develop a website that is extremely mobile responsive.

It is a common practice that businesses make their websites responsive to big devices like computers and tablets. While it is good, it is simply not enough. The website of your business should work seamlessly on any device whatsoever but on mobile devices, it should be tremendously easy to use.

The way people are practically glued to their mobile phones today, it only seems logical that businesses should make their websites mobile responsive so they can acquire more customers.

6.    Short-Term Strategy

The idea of running a business is long-term for any brand. The strategies facilitating the smooth operations of that business should also be long-term. It would be a foolish mistake to acquire anything or any tool without thinking ahead.

Businesses make the mistake of only making a website for the sake of it. Just because your business requires a website does not mean you should make it and leave it as it is.

You need to think critically about what having a business website entails. Make a coherent plan and implement long-term strategies to ensure that your website has everything that your business needs.

Here, the most important factor is having a clever search engine optimization (SEO) strategy for your website that can effectively rank it higher on search engine results pages.

The facet of your website ranking high on Google should be your priority here. Businesses that avoid doing this, suffer the consequences of not having good traffic on their websites and opportunities for conversions.

7.    Not Focusing on Target Audience

The main objective of any business is to satisfy its target audience. A business is nothing without its customers. Brands sometimes forego the most important part of their business and that is the target customers.

Do not be engrossed solely in your business. Instead, focus on your audience and their needs. Consider what your target audience wants from your business, what are their expectation etc.

By considering these things, you will be able to create a website that is tailor-made to fit your target audience and your business.

About The Author

The author of this post is a senior marketing manager at a reputable digital marketing agency and SEO content services provider, Digital Gravity Agency. The company provides a wide range of digital marketing services, from mobile app development to website development, and even crafts customised digital marketing strategies for their clients throughout the USA. Their mission is to help businesses unleash their true digital growth potential and transcend into the digital era.


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