Automated Cold Calling: Using a Progressive Dialer to Boost Sales

By 2025, researchers expect that the globe will have 38.5 billion Internet-connected devices. For some years, business activities have been increasingly digitized and computerized. The trends in outbound B2B marketing are defined by organizations that leverage cutting-edge technologies, such as Robotalker.

If you want to generate revenue, you must leverage cutting-edge software and technology to automate the sales process. 31% of all sales operations are highly automatable using today’s technology. However, just 26% of organizations are actively leveraging the current era’s benefits in sales automation.

When it comes to automating cold dialing, the progressive dialer has shown to be quite useful. Indeed, 66 percent of rapidly developing businesses report regularly using auto-dialer programs.

Robotalker has selected progressive dialer software as an outbound marketing trendsetter. We mix cutting-edge technology with a human touch to ensure our clients receive the best possible results. Learn how a progressive dialer works and why an automated calling system for schools may help you expand.

What Is a Progressive Dialer?

Cold-calling software that connects SDRs only if a real person responds is called a “progressive dialer,” or automated system. There are no speech machines, busy lines, or disconnected phone numbers that may be ignored by the software.

Whenever an outbound call is received, the program immediately connects the call to an available sales representative. To eliminate long pauses between talks, a progressive dialer guarantees that every call is connected to a free SDR at the fastest speed, hence shortening the salesperson’s waiting time and improving their productivity.

Sales workers may save time and effort by automating cold calling duties like dialing a prospect’s phone number, listening to the dial tone, and waiting for a response using technologies like progressive dialer (and more often than not, the outbound calls remain unanswered).

As a cold-calling tool, the progressive dialer utilizes algorithms to determine the most effective timing and sends a follow-up call when one is warranted. As a B2B company, time is an important consideration when pitching your product or service.

Since the introduction of automated cold calling, its true worth has become clearer with the advancement of technology in sales. It is possible to take the sales process to a new level by combining a progressive dialer with sophisticated prospecting research tools such as pre-targeting, intent data, and account-based marketing. Incorporating a progressive dialer into your sales process has the potential to provide the following benefits to both your sales team and your company:

1. Speeding up the calling process

A typical day for an SDR involves dialing 40 phone numbers. Automated cold dialing can double this amount. If you’re an enthusiastic SDR, you’ll go out of your way to meet as many people as possible, rather than simply listening to dial tones. Allowing sales reps to hop from one call to the next without having to manually enter the entire phone number (even if it includes extensions) is a major benefit of progressive dialers.

2. More calls, more opportunities

In order to increase the number of potential customers, a progressive dialer is utilized. It is more likely that the SDR will be able to arrange up the meeting if it has more opportunities to pitch. With more live discussions, the sales funnel will always be full of warm leads, even if they don’t result in a sale.

3. Boosting the SDR’s productivity

Automated cold calling reduces the amount of time an SDR spends with a prospect to 10 to 15 minutes each hour, while the rest of the time is spent on non-sales activities. Agents may boost their conversation time by up to 300 percent by automating activities like dialing numbers, leaving voicemails, scheduling follow-up calls, and more. That way, all of the company’s salespeople, which may be expensive to employ and keep, are occupied with selling the product.

4. Increasing the number of pickups

Automatic cold calling boosts trust by employing local caller ID in addition to a larger frequency of calls. Prospects are more likely to pick up the phone if it is from a nearby place. Voicemail is the preferred method of communication if the phone number is unknown. Real-life discussions have a greater success rate than recorded template voicemails, as a general rule.

5. Better personalization approach

Progressive dialers not only redial the proper phone number in an effective manner, but they also automatically offer information about the prospect that is accessible when the call is initiated. They can tailor their sales pitch based on the facts they have obtained in advance. When a salesperson lacks this information, they lose their self-confidence and resort to merely reciting the same old script.

6. Always making the calls at the right time

Progressive dialers are able to determine the ideal time to call each consumer based on data from prior customers. Again, this has a favorable impact on the number of calls that are answered and the number of calls that are rejected. Apart from that, having this information handy when devising a multi-channel outbound campaign is critical. For example, a few days after sending a cold email, you should follow up with a follow-up cold call.

7. Improving the sales team’s working atmosphere

There is a basic law in sales that no one should ignore: happier sales development representatives (SDRs) always deliver more revenues. To assist salespeople to meet their individual quotas and boost their confidence in sales, automated cold calling solutions can be used. Your employees will be happier and more productive for longer if they are using automated cold calling solutions, which may help them enjoy their work and get more done.

Use a Progressive Dialer to Improve Your Sales

Any B2B firm with a sales staff that wants to compete in a market where technology is now relied upon to boost revenues and achieve target goals must use automated cold calling. A progressive dialer is an ideal option for companies who want to improve the effectiveness of their sales teams by streamlining the outbound sales process. SDR’s work routine has been much improved as a result of using this software.