When it comes to the food industry, the packaging is as important as the food itself. This is because a properly designed food box promotes your products, increases their shelf life, and facilitates long-distance transportation. However, to establish your brand in the market it is necessary to design your food packaging according to the latest trends. The customers of today have more options than before. Providing them with unique and up-to-date packaging can increase their loyalty towards your brand. The year 2022 is a great time to evaluate the quality of your wholesale food boxes.
If you want to upgrade your food packaging, design or create a new one from scratch these latest trends will keep you ahead of the competition:
1. Smart Packaging:
Technology-enabled food packaging is a clever way to package your edibles. Now you can embed the technology right into your packaging design to enhance consumer convenience and security. Food boxes that are embedded with NFC chips, custom printed QR codes, or smart labels can be scanned easily by using a smartphone. It is the most effective way of providing information to the customers about every product aspect. Smart packaging used these days can keep a good track of several parameters like temperature changes, pH value, fermentation to ensure freshness, quality maintenance, and compliance with health standards.
2. Vintage-Inspired Designs:
A vintage packaging design has a nostalgic value. It evokes a feeling of happiness in people, reminding them of old, simple times. The term vintage refers to the time that has been gone by. The food packaging designed in this way triggers an emotional engagement that goes beyond appealing to a group of masses. It also attracts the millennials too who never had an experience at that time.
3. Transparent and Clear Labeling:
According to the latest research on Packaging and Consumer Behavior, about 38% of the buyers become willing to purchase a newly launched product if it has clear product information. People of this age are more concerned about their eating. Although the food boxes contain information about the ingredients, opting for transparent packaging with clear labels can highlight several product aspects. Even if you do not want to keep the whole box transparent you may introduce a windowpane or a die-cut pattern on the top of the packaging. It delivers the essence of a freshly packed meal. Clean labels upscale your brand identity and help customers in making a knowledgeable purchase.
4. Increased Portability:
In this fast-moving era, most consumers have an on-the-go lifestyle. It means that they are continuously looking for food choices that are easy to grab, hold, eat, and convenient to carry. ivermectin on human skin To meet this need, the packaging industry is putting in some extra efforts to make their food packaging more portable. A good example is set by McDonald’s. lyme ivermectin It has recently launched a McBike package for cyclists. It allows you to carry your burger, fries, and drink in a user-friendly foldable case that can be easily hooked with the handlebar. Similarly, Dunkin Donuts has introduced a coffee cup top that is designed in a way to carry condiments like sugar, cream, and coffee together in the same package.
Personalization has gained special acceptance across the food-packaging sector in the year 2022. It is seen as a rising trend to attract a large group of customers. According to the Deloitte Consumer Review, more than 50% of millennials express their desire to buy personalized products. With the increase in production speed, food packaging personalization has become a big reality. Let us take the example of Coca-Cola. Their campaign of bottles printed with names experienced a massive boost in sales. how to take ivermectin tablets for humans for covid Although personalized food packaging is still not affordable for small businesses, yet some options are still available to create a customized package. Manual customization includes using custom bags, boxes, stickers, or printed tags to increase your brand recognition.
6. Minimal Designs:
Minimalism is a rising packaging trend. The food industry has drifted away from bold colors, flashy typefaces, and cluttered designs to create a simple, elegant look. Going for a minimalistic packaging style, highlight your product’s characteristics. It does not overpower the customers with graphics. In the year 2022, you will see this design trend in several different types of food packaging including snacks, chocolate bars, ketchup, cold drinks, and even takeaway paper boxes. Keeping the design simple does not only makes your display clean but also reduces your cost.
7. Gradient Coloring:
Gradients are growing in popularity in multiple areas of design. Whether you want to create a logo or an entire packaging design, the use of gradients creates depth and complexity that adds intrigue. As compared to minimal or vintage packaging, gradients make your food packaging even more attractive. The only thing to be kept in mind is to use the right colors to keep the packaging design subtle.
According to research statistics, 84% of consumers are willing to pay more to sustainable packaging providers. This has made food packaging greener over the past few years. A large number of food chains have shifted towards biodegradable, recyclable, and reusable alternatives. Paper food boxes have made a special way industry-wide due to their ability to retain the product quality and also protect the planet.