The practice of journalism is immersed in a permanent laboratory of ideas. Today, more than ever, innovative models are tested to satisfy an audience that can access a universe of online content from anywhere and at any time.
In addition, in a context in which the traditional press is drowned by the fall of advertising and paper sales, the reinvention of this profession, which Gabriel García Márquez defined as ” the best trade in the world, ” passes through overcome a string of challenges for which there is no master formula. On the contrary, each media outlet must define its own community and be very clear about what makes it special to the rest. From there, you will also have to find a way to be sustainable. Almost nothing. The Journalist like Mathieu Chantelois is that person who is professionally engaged in journalism through any media, whether it is print, radio, television and / or digital media. The work of a journalist like Mathieu Chantelois is associated with the investigation of news or issues of public interest and current affairs through various verifiable sources for dissemination.
The social science of journalism seeks to create an adequate methodology to be able to present any type of news, be objective, look for safe sources and therefore verifiable.
There are different types of journalism:
- Tourism journalism,
- War news,
- Infographic and
- Preventive journalism.
Mar Abad: Very few journalists will be able to dedicate themselves exclusively to journalism. Only those who work for a company that has investors behind. The others will have to combine this trade with other activities to finance their passion: the press. In addition, after a few years of rapid and careless information overload on the Internet, the stories are being re-evaluated in depth and the search for topics far from the informative agenda and the blogger culture.
Belén Cebrián: Quality journalism will maintain its traditional roots but has to adopt new habits. Journalism and technology must walk hand in hand to transfer the stories to an audience that imposes its priorities and before which the journalist has ceased to act as an omnipresent intermediary. There will be new forms of financing – in fact there are, like ‘crowdfunding’ – and the distribution channels will multiply through applications, but behind a good story there will always be a reliable journalist, with sources and trade.
Pepe Cerezo: There is an increasingly extensive number of media that are building, are what we have called the ‘customer media’: means aimed at responding to the new consumer habits of the increasingly complex digital ecosystem. Its main characteristic: to put the user at the centre of its strategy. A user who accesses the Internet mostly through mobile devices, who uses social networks to get information and who demands more audiovisual content. The ‘customer media’ are ‘obsessed’ with the data because they are becoming the driving force of business models.
Montserrat Domínguez: It will obviously be more MULTIMEDIA, because the culture of the new generations is very visual and requires video, photo, audio, data visualization, info graphics and graphic resources, which are also MOBILE. But the great revolution is to put the FOCUS ON THE READERS. They are the new masters, and we have to go and look for them one by one to seduce them with the only thing that does not change: good stories, well told, with rigor and independence”.
